App Marketing Agency

Our agency has extensive experience running effective, targeted, app performance marketing strategies for some world leading apps. Our data-driven approach and our well-established relationship and understanding of partners and MMPs enables us to design impactful campaigns for each client’s needs. In an ever-evolving digital media industry, we adopt an agile approach to developments and changes while remaining tech agnostic.

App marketing is an integral part of a brand’s marketing strategy to drive business growth. When executed with the right media mix, creative testing, and audience targeting, it delivers high-value users, boosts retention, and unlocks scalable revenue opportunities.
The most effective app marketing solutions are ones that are:

– Performance-driven – anchored in real-time metrics, from install rates and CPI to LTV and ROAS.

– Cross-channel – using the right blend of programmatic, search, social, influencer, and OEM channels.

– Optimised for full-funnel impact – from awareness and acquisition through to re-engagement and loyalty.

– Backed by creative testing – to ensure the ad formats, messaging, and visual assets match user intent across placements.

At M+C Saatchi Performance, our app marketing strategies are designed to drive sustainable business growth.

Some of the most used app marketing KPIs include: Cost Per Install, Cost Per Registration, Cost Per Action (Purchase, Ride, Subscription, etc), Cost Per First Action (Purchase, Ride, Subscription, etc).

According to our experience, a combination of organic growth and paid media proved to perform best. We support brands with their app store optimization, creatives, partner integration and run media strategies based on relevant target audiences. For paid media, we recommend leveraging on channels like Facebook, Google, TikTok and Apple Search. However, there is no one solution that fits all. We take time to understand your brand and define together the best approach to take.

In order to adopt a data-driven approach to marketing, it is important to have an agnostic view of data and thus, it is key for brands to choose the right MMP (Mobile Measurement Platform) for their needs.

As a leading global app marketing agency, we offer a full spectrum of app marketing services designed to drive growth at every stage of the app lifecycle, from launch to scale, retention, and re-engagement.

Our services include:

– App Store Optimization (ASO) – driving discoverability and conversions through keyword optimisation, creative testing, and metadata strategy.

– User Acquisition (UA) – full-funnel paid media campaigns across programmatic, social, display, search, and influencer ecosystems.

– App Retargeting & Re-engagement – bringing lapsed users back into the funnel with precise audience segmentation and personalised messaging.

– Measurement & Analytics – real-time performance tracking, cohort analysis, and LTV modelling to inform and optimise spend.

– Creative Strategy – developing thumb-stopping, format-native ad creatives built to convert across mobile-first platforms.

We tailor every strategy to your app category, growth phase, and regional market, using performance data and insight-led testing to improve user quality and maximise ROI.

App performance marketing is a data-led, results-driven approach to app promotion that focuses on measurable business outcomes, not just installs. That means targeting high-value users, optimising for lifetime value (LTV), and scaling efficiently across channels that convert.

At M+C Saatchi Performance, we build bespoke app performance strategies that span the full funnel, from awareness and acquisition to in-app engagement and retention. We work across paid media ecosystems (social, search, programmatic, OEMs and influencers), leveraging real-time data, audience signals, and creative testing to ensure your media spend delivers business impact, not just impressions.

App marketing covers the full lifecycle, from launch to scale, and includes everything from app store optimisation and media buying to re-engagement and analytics.

App user acquisition (UA) is a core part of that ecosystem, focusing specifically on acquiring new users through paid channels like Meta, TikTok, Google, or DSPs.

While UA targets installs and early-stage engagement, app marketing takes a longer view, driving retention, LTV, and brand loyalty. At M+C Saatchi Performance, we don’t separate the two, we design app growth strategies that integrate acquisition, creative, and performance measurement for sustained results.

The most effective app marketing strategies are multi-channel, driven by where your audience spends time and what motivates them to act. We typically activate across:

– Social – Meta, TikTok, Snapchat, Linkedin (for B2B), X and more for awareness, install and re-engagement goals.

– Search – Google App Campaigns and Apple Search Ads for high-intent installs.

– Programmatic – Precision targeting through DSPs for scale and efficiency.

– OEM & Preloads – Strategic partnerships with device manufacturers for cost-efficient reach.

– Influencers – Creator-led content to spark installs and organic uplift.

– CTV & Audio – Emerging channels with high engagement and cross-device tracking.

We tailor every channel mix based on your vertical, region, and campaign objective, then continuously optimise based on performance data.

Success in app marketing isn’t just about installs. It’s about what happens next. We track the full user journey, using key metrics like:

– Cost-per-install (CPI)

– Cost Per Action (Purchase, Ride, Subscription, etc)

– Retention rate (Day 1/7/30)

– In-app events (e.g. sign-ups, registration, purchases)

– Customer Lifetime Value (LTV)

– Return on Ad Spend (ROAS)

– And more

Our team integrates third-party MMP data with in-platform metrics, building real-time reporting frameworks that map directly to your business KPIs. This lets us quickly identify high-value users, optimise campaign spend, and unlock scale without losing efficiency.