Welcome to M&C Saatchi Performance
At M&C Saatchi Performance, we combine data, technology and clever solutions to create targeted campaigns that attract new customers and drive revenue directly to our clients. We’re a performance marketing agency that delivers measurable results with a clear return on investment.
Data, compelling content and seasoned experience underpin our innovative programmatic strategies, while our display advertising specialists ensure the right audience always sees your ads.
What Is Programmatic Advertising?
At its core, programmatic advertising is the use of software to buy digital advertising through a real-time bidding process. The traditional process was time-consuming and required numerous proposals, quotes, and human-to-human negotiations. Programmatic advertising software involves purchasing ad space through clever machines and intuitive algorithms.
Programmatic advertising provides brands with a quicker, more insightful alternative to the traditional, old-fashioned digital advertising model.