What is programmatic advertising?
Programmatic advertising provides brands with a quicker, more insightful alternative to the traditional, old-fashioned digital advertising model. At its core, programmatic advertising uses software to buy digital advertising through a real-time bidding process.
With programmatic advertising, ad space is purchased through clever machines and intuitive algorithms, helping you get a better return on your ad spend (compared to traditional methods) and giving you complete control of your targeting. Along with our global network of partners, we are advocates of clients’ media spends, and active in the fight for transparency, and against ad fraud.