Paid Social

M&C Saatchi Performance is an award-winning agency that plans, delivers and measures compelling paid social media campaigns specifically created to increase conversion rates. By harnessing the unique advantages of each platform, our data-driven approach ensures your ads reach the right audience through the best channels, seen by the consumers that care the most.

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Home // What We Do // Paid Social

Put Your Brand In Front of Consumers Who Care

Working with some of the best-known brands in the world, we produce first-class campaigns that boast tangible results and measurable returns for every client.

What is social media advertising?

Social media advertising is the process of displaying ads and sponsored marketing messages across social media platforms. It’s often the ideal way to target a specific group of your consumers.

With over three billion people (Statista) using social media daily, prioritising a paid social marketing strategy is essential for any brand hoping to engage today’s always-online consumer or risk falling behind.

It’s all about the right audience

We understand very well that audiences differ immensely and that each demographic presents particularities and preferences that can be highly relevant from a targeting point of view.

Cultural differences also need to be addressed in order to develop successful ad campaigns, as do the features, opportunities and technology afforded by each social media channel. We are on top of that.

Audience

Paid Social Services - What To Expect?

From research to planning and from strategy to KPIs, as a performance marketing agency we are all about measurable results, especially when it comes to paid social media advertising, where granular targeting is not only possible, but one of the main reasons for advertisers to use these platforms.

Research	We conduct in-depth research into your market, audience, platforms and accounts to personally understand your brand and individual business objectives.
Advertising	We oversee every step of the advertising process, so you don’t have to, including campaign development, budgeting and bid management, as well as creative ad design and production.
Digital Strategy	Combining content strategy and performance marketing (including retargeting, segmentation, cross-device and cross-channel conversion tactics), we ensure every ad exploits the best features of each social platform.
Maximising Channels	Our cross placement and cross-device approach ensures your ads are on the right platforms, at the right time, in front of the right people.
Data Reporting & Analysis	Our extensive data reporting and campaign analysis provides each client with digestible information via accessible data dashboards, informing decision-making for current and future paid social campaigns.
KPIs & Goals	We measure the success of each paid social campaign against your brand’s personal KPIs, including engagement, reach, traffic, leads and conversions.

Social Media Platforms We Work With

M&C Saatchi Performance has extensive experience creating results-driven paid social campaigns for various platforms. Every client receives a bespoke service with solutions tailored to their brand’s unique challenges.

Facebook	With 2.7 billion monthly users (*Sprout Social), Facebook continues to be the most popular social media platform worldwide, with ample opportunity for businesses from all industries.
Instagram	With 18 to 29-year-olds making up 64% of Instagram’s user base (*Statista), it’s the perfect platform to engage younger consumers.
Twitter	Three-quarters of companies with an online presence use Twitter for marketing, and with 145 million active daily users (*Brandwatch), investing in Twitter can deliver impressive results.
Snapchat	Still extremely popular amongst millennials, Snapchat users are 60% more likely to make an impulse purchase on this platform.
Tiktok	Get your business in front of your future consumers. Tiktok is a potential goldmine for brands willing to invest the time in Gen Z’s most-loved social media platform.
Pinterest	83% of users have made a purchase based on content viewed on Pinterest (*Sprout Social), making it the perfect market for brands to influence the buying decisions of this enormous user base.
LinkedIn	LinkedIn is the number one lead generation social media platform with a knowledgeable user base, making it a great place to network and grow your business.
YouTube	A powerhouse since its launch in 2005, YouTube boasts more than 2 billion monthly users worldwide, providing unlimited opportunities to get your brand in front of potential consumers.

Frequently Asked
Questions

Why M&C Saatchi Performance?

With a wealth of experience developing and running paid social campaigns for international brands in numerous industries, M&C Saatchi Performance is an award-winning agency with a keen and knowledgeable eye on the data.

How is targeting approached?

Our data-driven approach to targeting, layered with multivariate creative testing, enables us to drive valuable engagement and deliver actions.

How long should a paid social media campaign run?

While the general understanding is that a campaign can run indefinitely if the return of investment is justified, we usually recommend to take breaks and draw comparisons.

What is the difference between social media advertising and social media marketing?

Generally speaking, advertising is considered a specialised activities subset of marketing as a discipline, in this case digital marketing and more specifically social media marketing. This is because, in addition to paid social ads, social media marketing can include activities like copywriting, affiliate, community building and engagement, as well as organic (that is, unpaid) posts and content.