Data, Analytics & Tech

At M+C Saatchi Performance, data is at the heart of everything we do, from the channels we choose to the creatives and campaigns we run. Data is everywhere, but it’s what we do with it that makes the difference.

We are experts in wrangling and analysing data of all different shapes and sizes, and we manage millions of varied data points from across the globe on a daily basis. We use this data to simplify the complex and deliver continuous growth for our clients through the following services.

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Data, Analytics
& Tech Services

M+C Saatchi OneView
Performance Reporting & Business Intelligence
Advanced Analytics & Data Science
Data automation
Future-proofed, cookieless Media & ROI Measurement
Budget Setting & Optimization
Customer Segmentation & Lifetime Value Modelling
Creative Analytics
Technology Audits

Our Data, Analytics & Tech Practice

Home // What We Do // Data, Analytics & Tech

We have a team of curious and skilled analysts and data scientists who enjoy wrangling large volumes of data to enhance customer experiences, drive incremental revenue and maximise ROIs. There are three key areas of focus for our data and analytics team:

Reporting & BI

Our reporting analysts are experts in data integration and measurement, and ensure you have actionable insights at your fingertips. We are here to scope out your requirements and build purpose-driven, engaging dashboards that deliver actionable insights in near real-time, depending on your available data sources.

Analytics & Data Science

Our analytics and data science team dives deep into your data to understand the why behind the what. Through advanced analytics and measurement techniques, we can measure and prove the impact your media investment has on vital business outcomes and optimise these to maximise your return on investment.

Technology

We have a technology infrastructure built and maintained internally by our specialist engineers, harnessing the latest cloud computing technology and market leading ETL platform. Our expert coders have mastered the large-scale automated data processing we use daily in our reporting, analysis, and data science teams.

Our Data, Analytics & Tech Services

At M+C Saatchi Performance, we provide a range of services for our clients looking for help or advice with their data organisation and delivery. These include:

M+C Saatchi OneView	M+C Saatchi OneView simplifies complex media measurement, combining media performance using MMM, attribution, and geo-testing to give you a more accurate, more complete view of what’s driving results. Book a demo here.
Reporting and Business Intelligence	We consolidate all of your data into one report, focusing on your KPIs and giving you the insights you need to make key business decisions.
Analytics and data science	We measure and deconstruct the impact of your media investment on crucial business outcomes, using the data to optimise spending and maximise ROI.
Data automation	We use various tools and software to automate every single source of your data into one central location.
Customer modelling	We provide customer lifetime value modelling services to help you understand the value of your customers from a business perspective and develop your targeting propositions.

How We Solve Real Data Challenges

Delivering Incremental Reach Through Data-Led Planning

The Challenge: Canva, a global design platform, wanted to reach fragmented, multi-language audiences efficiently, while managing frequency and avoiding audience overlap.

Our Approach: We built a connected, multi-format mix across premium OTT and high-attention audio, using overlap analysis and geo-based budgeting to deliver incremental reach efficiently.

The Outcome: The campaign reached 80 million unique viewers, delivered video completion rates above 90%, and achieved 60% incremental reach in Month 2.

Rebalancing Media Spend with Data-Led Budget Modelling

The Challenge: Jobstreet by SEEK’s media spend in Indonesia was heavily concentrated in Java, particularly Jakarta, leaving other regions underserved despite active users.

Our Approach: We built a region-first media strategy, segmenting the country into five zones and sequencing media to reach underserved, less competitive markets without extra spend.

The Outcome: We grew hirer leads by 168%, monthly reach by 235%, and increased website traffic by 50%.

Growing Return on Ad Spend with Behavioural Data

The Challenge: A mobile gaming brand needed to grow its return on ad spend in a highly competitive real-money gaming industry, where keeping users engaged.

Our Approach: We analysed engagement, retention, and GMV to identify the highest-value games, then focused the creative, CPP, and first-game experience around them.

The Outcome: Gross merchandise value per user doubled, and we grew ROAS by 40% on day seven and 30% on day thirty.

Why choose us for Data, Analytics and Tech?

Our business is entirely driven by data and it’s something that we do well. We want our clients to access all the information they need to make business decisions that create long-lasting results. Our data and insights services provide many direct benefits, including:

Actionable
Insights

We know how important it is for your company to access the right data and how this information can be used to define and change business decisions. We break down our reports into easy-to-understand segments, helping to bring your data to life and leaving no areas of uncertainty.

Improved
ROI

Understanding what works for your audience and what doesn’t is vital when developing successful campaigns. We give you all the information you need to build strategies that are designed to work without the need for constant ‘test and learn,’ speeding up your processes, and improving your overall ROI.

Speed, accuracy & transparency

Priorities and focus can change very quickly in a business, and we know that it’s essential for your reporting to be just as agile. Everything we build is aligned with your specific goals and KPIs, with near real-time updates so that you can see what is working and make any changes quickly.

Our industry accolades

Frequently Asked Questions

We are an award-winning performance agency with a wealth of knowledge in providing effective, targeted, data-driven campaigns. Our Data, Analytics & Tech team has both a depth and breadth of expertise ensuring we can deliver actionable recommendations and impactful results for our clients.

We use tools like Power BI to deliver visually attractive reports that break information into easy-to-understand segments and bring data to life.

Yes, everything we do is fully customisable to track your KPIs and business goals.

Yes, media measurement is undergoing a change and we are well equipped to measure and optimise media performance in a cookieless world.

Marketing Mix Modelling (MMM) and attribution modelling answer different questions. MMM is a strategic, statistical method that uses aggregated spend and outcome data to prove the incremental impact of every channel, including offline media, on business results like sales or revenue. Attribution is a tactical, user-level method that credits digital touchpoints in the customer journey and optimises within-channel targeting.
Use MMM when you need to decide budget allocation across the full media mix. Use attribution when you need to optimise a live campaign this week.

Customer lifetime value (CLV) modelling helps you understand the value of your customers from a business perspective and develop your targeting propositions. It shifts targeting from short-term cost metrics to real business value, so you can invest in the audiences most likely to drive long-term growth.

It depends on the number of data sources, the complexity of your KPIs, and the data you already have available. We start by scoping out your requirements, then build purpose-driven, engaging dashboards that deliver actionable insights in near real-time, depending on your available data sources.

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a Chat

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We would love to hear from you to chat about your data analytics needs. Drop us a message, and we’ll get back to you as soon as possible.

Data, Analytics & Tech