App Marketing

Insights into user behaviour

The average smartphone user spends 4 to 5 hours per day using mobile applications. With users logging so much screen time, app marketing experts can create detailed reports on user behaviour, which allow your business to tweak mobile products to be more attractive to the target market.

Specific audience targeting

App marketing is perfect for targeting a highly specific demographic. Smartphone users create hundreds of data points – everything from content preferences to their age, location, and occupation. You can turn this data into actionable information by partnering with an accomplished app marketing agency.

Platform-specific strategy

Traditional marketing allows businesses to target a specific demographic, but an effective app marketing strategy allows businesses to be even more particular. We identify the differences between operating systems and optimise your strategy to appeal to specific users and devices.

We are app marketing experts, with over 16 years of experience working on the marketing strategies of several leading applications. Our time in the industry has also allowed us to cultivate an extensive trusted partner network, which we constantly review to ensure partners are providing the best service for our clients.

Extensive planning and research forms the core of our app marketing. Our market analysis offers a holistic view of your product’s performance, avoiding fragmented, disparate data that can be difficult to understand or use effectively. Because we prioritise testing and measurement, we know the Mobile Measurement Platforms on the market and can advise on which one suits your needs to ensure attribution is done correctly.

Additionally, we understand exactly how to help your business scale. We’ll take into account the level of brand awareness that exists for your app, then implement that information in the creation of a full-funnel app marketing strategy. We can support your growth whether you’re just starting out or already have a well-established audience.

We would love to hear from you to chat about your app marketing goals. Drop us a message, and we’ll get back to you as soon as possible.