App Marketing & ASO

Introducing mobile app marketing services from M&C Saatchi Performance.

Since our launch in 2006, we’ve been breaking the mould and have the accolades to prove it. Agency of the Year for seven years in a row, it’s clear we mean business. We’re serious about our clients’ victories. Through optimisation, split testing and analysis, we drive optimum organic traffic that converts into quality installs. Your goals are our goals.

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App Store Optimisation

App storefront audit
Competitor research
Keyword research & strategy
App store video production
A/B testing
Localization
Sentiment analysis

Home // What We Do // App Marketing Agency

Put your brand in your consumers’ hands with app marketing

We’ve worked with some of the world’s best-known brands, and our app marketing services have a track record of success. Data-driven, built around your KPIs, our expert team are here to put your app where it belongs: at the top of the pile.

What is app marketing?

Starting with introducing users to a new or existing mobile application, through driving interest and engagement and to turning leads into conversions, app marketing is the process and knowledge that makes things happen.

Through strategic marketing and clever optimisation, mobile app marketing aims to attract the largest number of users to your mobile app or widget. With over 3.6 billion smartphone users worldwide, the app industry shows no sign of slowing down.

Did you know that 88% of the time spent on our mobiles is on apps?

No surprises there, considering mobile apps allow us to do everything from incessantly scrolling through cat videos to making substantial financial transactions. Done well, app marketing guarantees to generate revenue for your business in a billion-dollar industry.

We help determined brands reach their customers where they are.

Mobile apps

What Do Our App Marketing Services Cover?

With limitless and lucrative opportunities waiting, the difference between a good app marketing agency and a great one that delivers results is one that both intimately understands your target audience and the unique advantages presented by each operating system.

We use the core needs of your business to build an app marketing strategy tailored to your brand.

App Storefront Audit	Step by step, we’ll analyse each factor that may affect your app on different platforms.
Research	We research your market, audience, and technology to thoroughly understand your core business objectives and unique selling point.
Creativity	We handle the copywriting, design, app advertising (including video) and landing page creation to give you time to focus on other business goals.
App Launching Campaigns	We’ll create, design and produce compelling launch campaigns so your app can hit the ground running.
Lead Conversion Strategy and Monitoring	Our lead conversion strategies ensure your app is shown to the right consumers at the right time.
ASO and SEO	App Store Optimisation (ASO) improves the visibility of your product within app stores and increases conversion rates, while clever Search Engine Optimisation (SEO) ensures you’re seen outside them, too.
Testing	We thoroughly test every aspect of both your product and our app marketing strategy to guarantee a bug-free ride straight to the top of the charts.

What is app store optimisation (ASO)?

App Store Optimization (ASO) is the process of increasing the visibility of your product within each of the available app stores. Optimised apps lead to greater conversion, more user downloads and better returns on your investment.

Why does it matter?

You may have the best, most innovative new app on the market, but unless you get it in the hands of your consumers, you will struggle to reach your goals.

Did you know there are more than 5 million (Statista) apps available between the Apple and Google Play app stores? That’s a lot of competition for your app.

But don’t worry. We’re here to help.

Click-through rates and stats

Frequently Asked
Questions

Why work with M&C Saatchi Performance?

While performance marketing and, thus, data, is at the core of everything we do, we never forget it’s real people we’re addressing with our mobile app marketing campaigns. We bring many years of experience in delivering measurable results and award-winning app store optimisation campaigns.

How much does app marketing cost?

Because each context, client, goals, and other details are different, we are unable to provide you in advance with a cost for app store optimisation or app marketing campaigns in general. It’s worth noting that, as with every project, an app marketing campaign will be significantly influenced by the the cost, time and scope triangle.

Can you also develop more comprehensive mobile marketing campaigns?

Absolutely! Whether your company is looking to market an app, increase app sales and customer acquisition or engage in a fully-fledged mobile marketing campagin, we can certainly bring the knowledge and experience to build a bespoke strategy for your situation.

With support from our award-winning agency and step-by-step data-driven strategies, our app marketing services put you in the driver’s seat and promise a return on your investment.

Do you develop campaigns for both iOS and Android apps?

We do. We offer a variety of services to help you promote your iOS or Android app on Google Search, Google Play, App Store, Youtube and others.