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Search and Social Planner (Biddable Planner)

To apply for this role, you must submit both a cover letter and a resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.

About Us

We are a forward thinking performance marketing agency, operating from eleven offices on four continents. Our mobile native legacy puts us leaps ahead in the hyperconnected age. And our datacentric, ROI positive approach, ensures we lead the industry.

What are we looking for?

We are looking for curious individuals who are keen to develop their knowledge across Social and Search advertising, who thrive in a fast paced environment and can be both analytical and creative.

Responsibilities:

• Lead and manage campaigns across Social platforms (Facebook, Snapchat, Instagram, etc.) and Search (Google Ads, Apple Search, etc.)
• Deliver results in line with client objectives and KPIs
• Plan and propose media channels and campaign types to achieve objectives
• Manage client communications with regards to Search and Social campaign updates
• Build and update optimisation reports and recommend opportunities to improve campaigns.
• Be ready to individually setup and optimise paid Search& Social campaigns
• Train and guide junior team members
• Maintain up-to-date knowledge of the best practices, strategies, offerings in paid Search & Social media, competitive landscape and any new opportunities.

Requirements:

• Bachelor’s Degree
• At least 3-4 years of experience managing Paid Social & Search campaigns(Facebook, Google Search, Twitter Ads etc.)
• 1-2 years experience of client servicing and relationship management (agency experience preferred)
• Intermediate/advanced Excel skills.
• A love for data and an ability to analyse a vast amount of data with exceptional attention to detail.
• You can think outside of the box to offer solutions to clients.
• Excellent written and verbal communication skills
• Able to work independently but is also a team player

What you can expect from working at M&C Saatchi Performance:

• A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising.
• Experience working on regional projects across client verticals.
• Experience working on digital advertising campaigns for large, global brands
• Experience in working with a vibrant team in an agency environment
• Insight into the M&C Saatchi Group

What do you need to know about us?

M&C Saatchi Performance is a global growth marketing agency for digitally driven brands. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.

What are we looking for?

We are looking for a talented individual to join our Global Marketing & New Business Development team to grow the agency’s revenue. You will be responsible for supporting regional Marketing and New Business teams in ensuring that our CRM database (HubSpot) is accurate, best practice is maintained and data is enriched in a timely manner.

HubSpot experience is essential, as is a high level of accuracy and attention to detail. This role requires a flexible, can-do attitude to work with three regional New Business and a Global Sales team to ensure their CRM needs are met.

What will you be responsible for?

Ensuring all data is accurate and up to date, e.g. company and contact records are updated regularly. Other regular HubSpot tasks include but are not limited to:

o Bounces investigated and updated

o Non-business email addresses are reviewed and deleted where necessary

o Enriching data that is missing

o Working with the New Business teams to find new potential leads

o Importing data into HubSpot

o Managing duplicates

o Managing unassigned companies & contacts

o Assessing contacts/companies are appropriate for the M&C Saatchi Performance Lifecycle and ensuring records reflect this

· Ensuring CRM lists are up to date e.g. for newsletter sends

· Ensuring ‘best practices’ are followed

· Performing administrative tasks as relating to CRM and New Business processes

What are the requirements of the role?

• At least 3 years CRM experience with hands on management of a CRM database
• HubSpot experience is essential
• A solid understanding of the digital ecosystem
• Results driven, with a desire to update best practices
• Strong written and verbal communication and people skills, ability to build strong relationships with internal teams
• A problem solver with the ability to work on several projects at the same time
• A proactive growth mindset that seeks new challenges and ways to enable efficiencies while maintaining data integrity
• Attention to detail is essential
• Excellent organisational skills and ability to stick to deadlines
• Excellent knowledge of MS Office, esp. ppt, excel.
• Ability to work across time zones e.g. 12 noon to 9pm IST to cross over with EMEA and US teams

What can you look forward to?

• Competitive package
• Personal development – we offer training and learning courses for all staff
• Flexible working
• Benefits

About Us

We are a forward-thinking performance marketing agency, operating from eleven offices

on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected

age. And our data-centric, ROI-positive approach, ensures we lead the industry.

What will you be responsible for:

You will be responsible for all aspects of supporting paid search & social campaigns, including, but not limited to, keyword/audience creation, campaign setup and implementation, on-going optimization, and reporting. This person will begin focusing on Paid Search efforts with the ability to learn Paid Social platforms through working within the Biddable team and reporting into the Senior Biddable Planner.

· Own keyword ideation and in-platform setup of Paid Search campaigns

· Co-manage audience creation and setup of Paid Social campaigns

· Proactively research and contribute to the account betterment

· Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search and Social in accordance with client goals

· Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

· Optimize copy and landing pages for paid search engine marketing campaigns

· Perform ongoing paid keyword discovery, expansion and optimization

· Research and analyze competitor advertising links

· Align with Account teams to fully understand client needs

· Work with the Creative team to provide input on ad copy and visuals, keeping in mind Paid Search and Social best practices across the various platforms

· Interact with client contacts to discuss campaign performance and possible improvements or new opportunities

What are the requirements of the role?

· Minimum of 2 – 4 years’ experience in Paid Search and/or Social management, with media agency and Search experience preferred

· At least 1 year managing direct response-oriented digital campaigns and meeting client objectives; AdWords certification is a bonus

· Experience with Paid Search campaigns driving App Installs (e.g. UAC, Apple Search) is a bonus but not required

· Strong Excel skills including knowledge of formulas, pivot tables, and lookup tables

· Ability to manage multiple clients simultaneously and interact with multiple internal teams: account, strategy, creative, and business development

Account Manager

The account manager reports to Senior Account Manager and is expected to be hands on across digital strategy, planning, execution & manage a team with the aim to nurture and train.

What we are looking for:

Digital Campaign Management

• Responsible for delivering innovative brand/performance campaign solutions taking into account consumer and category insights & strategy.
• Working knowledge of digital platforms (e.g. Search, Social & Programmatic).
• Collaborate with media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time.
• Able to analyze performance results to ensure we deliver on KPIs & provide insight into ROI of media plans.
• Strong knowledge of the APAC media landscape and digital trends to identify emerging media opportunities keeping business objectives in mind.
• Maintain the highest standard for accuracy and quality of work across the team

Client Management

• Develop a deep understanding of client businesses with the aim to be a trusted advisor of digital strategy – ensuring we focus on digital excellence that supports the broader business output.
• Participate and lead Quarterly planning decks, weekly / monthly client meetings with the support of the team.
• Maintain excellent relationships with the internal teams & external regional media suppliers/partners to drive added value for the account.

What are the requirements of the role?

• 4 to 6 years experience in client servicing and relationship management (agency experience required).
• A confident communicator and eloquent in presenting/selling-in ideas to clients and agency partners (Strong English preferred).
• Working knowledge of digital buying and trading tech including ad-servers, verification tools and DSP/DMPs etc
• A love for data and an ability to analyze a vast amount of data with exceptional attention to details
• Only local applications are accepted

Responsibilities

• Grow paid search activity for all APAC clients
• Implementation of SEM strategy across APAC clients
• Work on campaign setups, manage campaign expenses and budget, and overall pacing
• Perform regular Keyword discovery, expansion, optimisation
• Optimise copy and landing pages to ensure great campaign health
• Overall, ensure SEM best practices are in place
• Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client
• Deliver weekly reports and post campaign reports that include insightful learnings and actionable next steps
• Engage with internal team on a regular cadence on search performance, areas of improvements and recommendations
• Support Planner/Snr Planner with day-to-day tasks and ensure campaigns are set up and run as planned

Requirements

• 1+ years’ experience in Paid Search Marketing within an agency with knowledge of:
• Google SEM
• Google SA360
• Google Ads Editor
• Google Shopping (bonus)
• Apple Search Ads (bonus)
• Knowledge of reporting tools; experience with MS Office a must, any experience with data visualization platforms such as Datorama a plus
• Highly numerate and an ability to analyze results and derive insights from data
• Good communication (both written and verbal) and people skills
• A desire to work in fast-paced, quickly changing, technology-focused industry
• Self- starter, committed to achieving results
• Ability to problem solve and proactively seek solutions that improve team efficiency
• Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast-paced environment