Travel & tourism

Travel & Tourism Marketing Agency

We’re an award-winning travel & tourism digital marketing agency that turns lookers into bookers. We help hotels, destinations, tourism boards and organisations, tour operators, airlines, transport apps and attractions convert traveller intent into real results. That means stronger brand awareness, more bookings, higher occupancy and greater lifetime value. Our measurable campaigns span search, social, programmatic, connected TV, influencer and app. Each one is designed to reach travellers at the right moment and create memorable experiences.

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Travel & Tourism Marketing Agency

Why Travel & Tourism Marketing Is Different

Travel is one of the most researched purchases a person ever makes, and the path from a first idea to a confirmed booking is now a complex, multi-touch digital journey. Travellers move across comparison search, review sites, price aggregators, direct brand sites, and increasingly rely on AI-generated trip plans. A travel digital marketing agency helps tourism brands win customers at every step, managing social media, search ads, review sites, and AI search tools. This means travellers see your brand early, trust your offers, and book directly on your site.

That journey is seasonal, intent-led, and international. Demand for the same destination shifts across markets, and booking windows stretch in one channel while collapsing in another. Aggregators grab search results your brand should own, and AI Overviews cut into the clicks you need for direct bookings.

Our 2026 traveller research shows why this matters: brands that plan around traveller intent, not a single channel, win more bookings at a lower cost.

67%
of Instagram users shortlist destinations on the platform
65%
of UK travellers have booked based on what they saw online
410%
growth in TikTok travel views since 2021
18%
users booked directly after seeing travel content there

Our clients

WE’RE EXPERTS IN

App Store Optimisation

We use targeted keywords and strategic app store listing optimizations to drive your travel app’s visibility and get more downloads from travellers.

Brand strategy & development

Our team helps you establish a powerful branded presence across multiple digital channels. We define your brand story, values, legacy, messaging, and USP to stand out in the saturated tourism industry.

Commerce media

Tap into travel-specific ad networks and exchanges to run targeted campaigns that connect you with travelers actively researching or planning trips to grab direct bookings.

Content marketing

We help businesses create high-quality content in various formats – blog posts, social media posts, email newsletters, and more. From educating travelers to pitching a tour package, our content will yield the desired results.

Data analytics and reporting

Gain actionable insights into your travel marketing performance. From tracking key metrics to forecasting trends in the travel industry, our data-led approach streamlines campaigns for higher efficacy and efficiency.

Influencer & affiliate marketing

Partner with renowned travel influencers who attract credibility and action. We get you in touch with the right influencers to promote your travel offerings and capture high-quality leads.

Market research & insights

We conduct in-depth market research to understand changing traveler preferences, emerging destinations, and the latest trends in travel and tourism. This helps you stay ahead of the curve and tailor your marketing strategies even while on the move.

Media buying

Secure the right ad space to get noticed by the ideal traveler. We negotiate and purchase ad placements across a diverse ad network to maximize your outreach. Partner with us for an effective omnichannel media buying strategy that amplifies your brand.

Paid social advertising

We develop captivating, relatable, and shareable social media campaigns to attract followers, drive engagement, and generate leads over platforms like Instagram, TikTok, Facebook, and more. Our specialist teams, from the paid social New York team to experts across global markets – provide granular local insights that informs smarter creative that drives campaign success.

Programmatic ads

Automate ad buying and optimization across travel websites, apps, blogs, and other digital spaces. Access cutting-edge programmatic advertising technology to maximize reach and ROI.

Conversion Rate Optimisation (CRO)

We improve the journey from click to booking. By testing landing pages, booking flows and calls to action, we turn more of your existing traffic into confirmed bookings.

Search engine marketing (SEO, GEO & AEO)

We put your brand in front of people who are actively searching to travel. As a travel digital marketing agency, we combine Search Engine Optimisation (SEO) to build organic visibility, Generative Engine Optimisation (GEO) to earn citations in AI search results, and Paid Search to move your brand to the top of the results page.

Streaming TV advertising

We use YouTube, Connected TV, and streaming platforms including Netflix and Hulu as awareness engines against high-value travel audiences.
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What Can We Do As a Travel & Tourism Marketing Agency?

Craft Compelling Stories

We weave travel dreams and enthralling narratives into your marketing efforts. From stunning visuals to engaging social media posts, we build a unified brand experience that drives bookings.

Target the Right Travelers

We can speak the language of budget backpackers and luxury explorers. Our use of data-driven targeted marketing delivers the right message to the right traveler at the right time.

Stay Ahead of the Curve

Influencer marketing, responsible tourism, or changing traveler preferences? We’ve got you covered. Navigate the ever evolving travel and tourism landscapes with data-backed strategies to get proven results.

Our Successes for Travel & Tourism Clients

How we leverage data-driven media planning and global programmatic strategies to scale travel bookings and brand awareness.

Grab Transport - Advance Booking Campaign

In 2024, M+C Saatchi Performance ran the multi-channel campaign for the relaunch of Grab Transport’s Advance Booking feature in Singapore. To target high-intent travellers, we deployed a media plan leveraging Sojern travel-audience data across YouTube, Connected TV (CTV), Meta, and TikTok. The campaign generated 1 million unique app opens, 22,300 bookings, and a 2.1% conversion rate (doubling the GrabShare benchmark) while dropping cost per booking by 28%.

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Tourism Northern Ireland - Driving Domestic Tourism

Between September and November 2025, M+C Saatchi Performance ran Tourism Northern Ireland’s autumn campaign across Meta, Paid Search, Paid Social and Programmatic. By applying GWI audience insights to identify three traveller segments in the Republic of Ireland and Northern Ireland, the campaign delivered a 300%+ increase in combined year-on-year ROAS across both markets, all on a smaller budget than the previous year.

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What Our Travel & Tourism Clients Say

“This was the first campaign we worked on with M+C Saatchi Performance, and the positive impact was immediate. From the outset, the team brought fresh thinking, strategic expertise and a clear understanding of traveller behaviour. Their recommendations helped us evolve our approach, extend our reach, connect with higher-intent audiences and test new formats and strategies that we hadn’t explored before.

What stood out most was their attention to detail, platform expertise and commitment to delivering results. The collaboration was seamless, the team was proactive and results-focused throughout, and the impact was undeniable. The results speak for themselves, with significant growth in website traffic generated directly through the campaign. Beyond these digital outcomes, broader brand measurement also showed strong increases in overall ROAS and booking performance across our key markets. We look forward to building on this success and continuing our partnership with the team.”

Catherine Kelly
Digital Marketing Manager, Tourism Northern Ireland

 

“Since partnering in 2022, M+C Saatchi Performance has been a reliable partner in executing our digital campaigns with consistency and focus. Their disciplined approach across channels has helped us strengthen our online presence and deliver performance outcomes that matter to the business.”

Kewei Chua
Marketing Director, Asia

Why Choose Us as Your Travel & Tourism Marketing Agency?

Traveling is much more than an industry; it’s an emotion. Whether it’s luxury getaways, solo adventures, or business trips, travel brands must go beyond stunning scenery and captivating memories to win the booking. M+C Saatchi Performance helps you personalize that experience, leveraging real-time data and analytics to optimize campaigns, drive engagement, and keep your brand top-of-mind year-round, breaking the mold of travel as a purely seasonal industry. Here is what sets us apart for travel and tourism brands:

  • Global feeder-market expertise: Our specialists operate from hubs including London, Singapore, Bangalore, Delhi, Jakarta, Bangkok, Manila, New York, Dubai and Los Angeles, so we plan with first-party insight into how travellers in each source market search, pay and book.
  • One accountable team: Your entire travel media programme runs through a single, unified team, one point of contact and one connected data view, with no need to stitch agencies together.
  • Performance-first, backed by 20 years of expertise: As one of the world’s first mobile agencies, our specialists have spent two decades optimising against real business outcomes.
  • Brand safety and ad-fraud protection: Travel is a high-fraud vertical. Our proprietary fraud detection methodology, working alongside MMP fraud solutions, screens out fake installs and bot traffic to reveal the true net performance of your campaigns, so budget flows only to placements that drive genuine bookings.
  • Built to scale across seasons and markets: Our systems are built to scale demand quickly, expanding into new feeder markets and flexing spend around seasonal surges, without losing the measurement discipline that ties every unit of spend to a booking.
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Our Digital Marketing Awards

Since we started in 2006, we have been committed to delivering exceptional work for our clients. M+C Saatchi Performance has won several global awards, with 51 wins in 2025 alone.

Our Awards

Our Platform and Data Partners

When you work with us, you gain the platform relationships that shape modern travel media buying. We are a certified partner across the major search, social, video, programmatic, mobile measurement, and travel audience platforms. We activate the leading travel audience and inventory partners in every market we operate in.

Travel & Tourism Sectors We Work In

Our travel & tourism work spans the operators and organisations that shape how people move, stay and explore:

For destination marketing organisations and tourism boards, we run feeder-market and demand-generation campaigns that turn international travellers into visitors.

In transport, mobility and superapps, we drive awareness and conversion for ride-hailing, airport-transfer and multimodal platforms.

For hotels, resorts and hotel groups, we build direct-booking demand and cut dependence on aggregators through search, social and programmatic.

With tour operators and experience providers, we turn intent into itineraries using seasonal, intent-led media planning.

For airlines and travel intermediaries, we use traveller-audience data and fit-for-format creative to shorten consideration.

And for attractions, cultural institutions and events, we drive tickets, footfall and repeat visits around time-bound tourism moments.

Our people

Our travel & tourism specialists sit inside a global performance team with decades of media, mobile, creative and measurement experience.

Lavinea Morris photo
Lavinea Morris
Managing Director EMEA
Jim Hamilton photo
Jim Hamilton
Managing Director, Americas
Mila Strokova photo
Mila Strokova
Business Development Director, APAC
Vitya Vijayan photo
Vitya Vijayan
Global Head of Search & Social
Nachiket Desai photo
Nachiket Desai
Country Director, Indonesia
Allita Castro photo
Allita Castro
Head of Creative, Global
Dane Buchanan photo
Dane Buchanan
Chief Data Officer
Jonathan Yantz photo
Jonathan Yantz
Managing Partner, Americas
Dhiyay Chohan photo
Dhiyay Chohan
Global Head of Programmatic
Sondre Storesund photo
Sondre Storesund
Head of Growth, Americas
Dinesh Sandhu photo
Dinesh Sandhu
Country Director, Malaysia
Roshat Adnani photo
Roshat Adnani
Managing Director, APAC
Vaibhav Chopra photo
Vaibhav Chopra
Client Partner
Partha Sharma photo
Partha Sharma
Country Director, India

Related Reading:

M+C Saatchi Performance Wins Tourism Northern Ireland and Launches Major Autumn Campaign

M+C Saatchi Performance Wins Tourism Northern Ireland and Launches Major Autumn Campaign

Oct 9 2025
We’re In The Era of Scroll, and Save Before You Travel

We’re In The Era of Scroll, and Save Before You Travel

Apr 2 2026
Reaching the World’s Wealthiest Consumers

Reaching the World’s Wealthiest Consumers

May 20 2025
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Frequently Asked Questions

Why should you work with M+C Saatchi Performance?

As a tourism and travel marketing agency, we have run performance campaigns since 2006 and deliver them with a travel-native approach. Tourism Northern Ireland appointed us as media agency partner for the “Embrace a Giant Spirit” Autumn campaign in October 2025, and in 2024 we delivered Grab’s Advance Booking relaunch in Singapore, driving 1 million users to open the app, a 2.1% conversion rate, and a 28% lower cost per GrabCar booking. We have offices in the UK, EMEA, APAC and North America, and we measure campaigns against booking outcomes.

What KPIs are used during a travel & tourism digital marketing campaign?

Travel KPIs apply across the funnel. At the top, we optimise for qualified reach, view-through rate on YouTube and CTV, and site-visit rate. In the middle, we track cost per qualified visitor, add-to-itinerary events and creative click-through by traveller segment. At the booking layer, we optimise for cost per booking, cost per app open, cost per acquisition, return on ad spend and incremental booking uplift. We measure these KPIs against revenue rather than clicks.

Which digital channels are most effective for travel & tourism marketing?

The right channel mix depends on the traveller journey. In our Grab Advance Booking campaign, YouTube and CTV drove awareness among frequent flyers and business travellers, Meta and TikTok carried short-form storytelling, and travel platforms such as Agoda and Traveloka captured intent, with Sojern data layered across the plan. For most travel brands, CTV and YouTube work for inspiration, paid social for consideration, paid search and travel programmatic for intent, and app or retention media for repeat visits.

What role does data and analytics play in travel & tourism digital marketing?

Data supports a travel campaign in three ways. It defines the audience by combining first-party CRM signals with travel-audience partners. It optimises the media daily, adjusting bids, creative, and channel weighting against booking-value signals. And it measures the incremental impact of media on bookings, so a travel marketer can move budget between brand and performance channels.

What travel & tourism sectors do you specialise in?

Our travel and tourism work spans tourism boards, destination marketing organisations, hotels, airlines and transport platforms, as well as tour operators, experience providers and travel intermediaries. We also partner with attractions, cultural institutions and major seasonal events.

Beyond Travel & Tourism: Other Sectors We Work In

Entertainment Marketing Agency 

Gaming Marketing Agency 

FinTech Digital Marketing Agency 

E-Commerce Marketing Agency 

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We would love to hear from you to chat about your performance marketing goals in the fintech industry. Drop us a message, and we’ll get back to you as soon as possible.