What is TikTok Advertising?

TikTok is a video-sharing platform that offers users innovative features to attract followers and create viral trends.

Brands can conduct advertising campaigns on TikTok easily by partnering with content creators and sharing engaging videos to grow their brand awareness and generate leads.

The Benefits of Advertising on TikTok

TikTok is a standout social media platform that offers businesses a range of benefits, including:

Creativity & Authenticity

TikTok is all about creativity and authenticity – forget about capturing the perfect angle or lighting. You can grow your business by sharing engaging content that showcases your values and resonates with your audience.

Increased User Engagement

TikTok lets brands drive user engagement and brand awareness through hashtag challenges and viral trends. This eventually increases the visibility of your business and generates actionable leads that have a higher chance of conversion.

Fast Growth

TikTok is one of the fastest-growing social media platforms till date. Starting your TikTok ads journey now can mean capturing more followers as the platform expands into new segments like music, gaming and live streaming.

Our TikTok Advertising Services

Our YouTube advertising service is a part of our wider Paid Social advertising solutions that includes:

Market insights and audits

We analyse your previous advertising activity to see what’s worked and draw from other market insights to understand potential next steps.

TikTok ads

We leverage various ad formats, including In-Feed, Spark Ads, Top View, Top Feed, Branded Effects and Hashtag Takeovers, to reach your audience effectively.

Content creator management

We match your brand with leading content creators and help you share targeted, highly effective ads with their audience.

Digital strategy

We create fully optimised campaigns using retargeting and segmentation to drive brand awareness, user engagement and performance.

Data reporting & analysis

We provide regular updates on your campaign performance, so you have full awareness of what’s going on at all times.

KPI and goal measurement

We measure the success of each TikTok campaign against your business objectives, so you understand what you need to do next.

Why choose us as your TikTok Advertising Agency?

Strong industry partnerships

We have a great relationship with TikTok, which means we’re always up to date on the latest certifications, best practices and features for advertising on the platform.

Impactful TikTok strategies

We leverage a range of TikTok ad formats to maximise the performance of your campaign and use TikTok to drive awareness and lead generation for your business.

Detailed Reporting

We share comprehensive reports with everything you need to know about your ad campaign and audience, enabling informed decisions about your business strategy.

Our TikTok Advertising Capabilities

From research to planning and strategy to KPIs, as a performance marketing agency, we are all about measurable results. When it comes to paid social media advertising, granular targeting and reporting is not only possible, but one of the best ways for advertisers to learn more about their customers’ needs.

Maximising Your

We combine TikTok with other social media platforms (like Instagram and YouTube) to ensure that your budget goes as far as possible in reaching your target audience and generating new leads.

Driving Awareness
& Performance

At M&C Saatchi Performance, our team specialises in a range of TikTok campaigns and ensure our entire paid social strategy is backed by data and validated by engagement from your users.

Supporting Content

We can help you create video campaigns on TikTok and launch hashtag challenges that resonate with your target audience, creating lasting brand recall and activating sustainable online engagement.

Our clients

Our industry accolades

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We would love to hear from you to chat about your tiktok advertising requirements. Drop us a message, and we’ll get back to you as soon as possible.