Frequently Asked Questions
Delhi is a national decision-making hub. Our team specialises in growth for enterprises and high‑scale digital brands operating across India.
The important KPIs in performance marketing depend on the campaign objectives and the growth stage of the business. Common key performance indicators include:
- CTR and CPC for engagement
- CVR, CPA, CPI, and ROAS for acquisition and conversion performance
- Deeper growth insights come from retention, subscription starts, and incremental lift
At M+C Saatchi Performance, we also prioritise LTV and CAC to measure long-term profitability. Rather than tracking every metric, a focused KPI framework aligned with business goals helps ensure campaigns deliver meaningful, measurable outcomes.
Traditional agencies typically concentrate their efforts on top-of-funnel metrics like general brand awareness and impressions. Conversely, our performance marketing agency targets the entire customer funnel, relying heavily on data-driven experimentation, focusing on outcomes, installs, revenue, and lifetime value, not just impressions.
We support brands across OTT, app growth, and creator-led ecosystems, delivering measurable and award-recognised outcomes. Our work with Canva shows how using data-led and cross-channel planning together can turn seasonal spikes into long-term growth, reaching over 300 million impressions at a lower cost than usual OTT peak periods. Our campaign for A23 also led to a 67% increase in weekly downloads, showing how targeted campaigns can drive strong results.
