Frequently Asked Questions
Our New York office is the hub of our Americas operation. We combine deep US market knowledge with AI-powered measurement to give you a view of what is driving results. From paid search and paid social to streaming TV and commerce media, our team plans, executes, and optimises campaigns built for the complexities of the US digital landscape.
A performance marketing agency plans and manages digital campaigns where every dollar is accountable to a measurable outcome, whether that is new users, revenue, or retention. Unlike traditional agencies focused on reach, a performance marketing agency optimises spend across channels like search, social, programmatic, and app marketing using real-time data and rigorous measurement to improve results continuously.
Look for a New York agency with a proven track record in your category, transparent reporting, and hands-on experience with the platforms that matter to your business. Ask for case studies with clear KPIs, for example, see how we drove new user growth for Gopuff. Check how they measure performance, and make sure their team understands the US market and your specific growth goals.
A performance marketing agency drives ROI by focusing its budget on high-impact channels and continuously optimising based on real data. That means testing creatives, refining audiences, adjusting bids, and reallocating spend to what works, across paid social, search, programmatic, and CTV. Performance marketing agencies track everything through data analytics and measurement to connect every campaign action to a revenue outcome.
The KPIs depend on your business goals. Common metrics include:
- CPA (cost per acquisition)
- ROAS (return on ad spend)
- Retention rate
- LTV (customer lifetime value)
- Incremental lift
A strong agency ties every campaign back to these numbers with clear, regular reporting. At M+C Saatchi Performance, we use
OneView to give clients a unified view of performance across every channel.
