What is search engine marketing?
Search engines use algorithms to bring back the most relevant results for any search, with paid ads appearing right at the top of the page. Search engines like Google use an auction function to determine which ads should be placed for each search result, based on how much the company is willing to bid for a term and the searcher’s intent.
Search Engine Marketing comprises a mix of both paid advertising and organic Search Engine Optimisation to rank higher on the search engine result pages. At M&C Saatchi Performance, our expert team of search engine marketers has a breadth of experience in successfully executing highly effective search engine marketing campaigns across Industries & Categories on various search platforms.