What is streaming TV advertising?
Streaming TV adverts are those placed in TV content that is viewed through a device connected to the internet, rather than through linear TV channels. Some of the more commonly known streaming services include Hulu, Roku, Netflix and Apple TV.
Some streaming providers offer a paid subscription service to avoid the need for adverts, while for others, streaming TV adverts allow them to provide their services for free.
Streaming TV adverts are usually grouped into different ad pods, typically of around four. The most common placement for streaming TV adverts is before or during a show.