What is commerce media?

Commerce Media drives consumers to new online points of sale (POS), leveraging transactional and search intent data to improve targeting and overall consumer experiences.

With the e-commerce industry continuing to grow exponentially, this novel approach can be hugely beneficial for either new brands who want to understand their market landscape, or existing brands that are trying to scale up.

The Benefits of Commerce Media

Data-Based Targeting

Combining commerce data and ai means that this new digital ad strategy can reach audiences at every stage of their online journey. This data-based approach makes the online shopping experience more relevant to customers eager to make a purchase.


Engaging Content

Effective e-commerce media and targeted strategies allow brands to deliver engaging content that connects with their audience. This helps you build lasting relationships with customers and take a leading brand position in your industry.

Global Connections

As a Commerce Media Specialist Agency, we boast the capabilities to unlock new partners and players within the industry as soon as they are available, connecting your brand with the right stakeholders and audiences in the global ecosystem.


Our Commerce Media Services

We provide a full range of services for our clients to make sure you get the most out of every campaign, including:

Market research

We carry out extensive market research to find out everything we can about your audience and the best places to position your brand so you can be sure you’ll always get the best ROI.

End-to-end management

We offer a complete package when it comes to commerce media advertisements, handling everything on your behalf and providing you with one source of information for each campaign.

Creative direction & best practice

We are experts in commerce media and the types of adverts that work in different spaces. When you work with us, you gain access to all of our knowledge and experience, creating targeted campaigns that your audience will love.

Data reporting & analysis

Our extensive data reporting and campaign analysis provides you with information that is easily digestible and accessed via easy-to-understand dashboards, informing decision-makers about current and future commerce media campaigns.

ROAS and LTV Optimization

We optimise campaigns with purchase values and capitalise on the full buying cycle to drive repeat purchases at the right time.

Why choose us for commerce media?

When it comes to running commerce media campaigns, we know how important it is for you to understand exactly where your purchases are coming from. From research to planning and strategy to KPIs, as a performance marketing agency, we are all about measurable results.

Expert Team

We know that the commerce media world can be quite daunting, even just understanding where to start. Our relationships mean that you gain access to all of the key players in the industry, using our knowledge to sort out the nitty-gritty details and leaving you to get on with what you do best.

End-to-end service

No matter what your targets and goals are for a commerce media campaign, we are here to tie everything together on your behalf. We manage the whole process for you, managing relationships with a number of providers and partners and bringing all the key analytics and information together into one place.

Actionable Insights

At M&C Saatchi Performance, we create meticulously structured in-depth reports for each of your campaigns, displaying all insights in one simple dashboard. This added level of visibility can be vital when it comes to making quick decisions, optimising existing and deploying new commerce media advertising campaigns.

Brand safety

We understand how important it is to keep your brand safe, so we always ensure that your content doesn’t appear anywhere inappropriate. We can be incredibly precise with our targeting, and you will always have complete visibility on each of your campaigns to make changes or edits as you see fit.

Our clients

Our industry accolades

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Frequently Asked Questions

Commerce Media can drive efficient business outcomes across a variety of objectives: encouraging consumers to shop at a physical or online store, offering an opportunity to purchase directly from a brand’s social media profile, and even helping consumers shop directly within a brand’s livestream.

The most common Commerce Media KPIs include: return on ad spend (ROAS), purchase value, and repeat purchases. These can help you understand how cost-effective your media is and which campaigns or audiences are driving the most value for your business.

First-party data is incredibly important when aggregated and anonymized in a responsible, privacy-forward manner. It can help you understand which campaigns, channels, creative etc. are driving the most efficient purchases and ROI-positive value for your business so you can properly optimize your Commerce Media.

Google Search and Shopping ads are popular for driving consideration for your products, capitalizing on search intent. Shopping ads across popular social media platforms can also allow consumers to purchase directly from these ads. Additionally, shopping via livestream events on brands’ social platforms has become an interesting new way to show off all of the unique selling propositions for your products.

Let's Have
a Chat


We would love to hear from you to chat about your commerce media advertising requirements. Drop us a message, and we’ll get back to you as soon as possible.