Frequently Asked Questions
Bangalore is India’s technology hub, giving us access to top talent, platform partnerships, and deep category insight. Our performance agency team is experienced in acquiring and retaining users at scale for India’s top apps and digital brands. With unified measurement frameworks, full-funnel execution, and clear ROI accountability, we help brands move beyond clicks to deliver measurable business growth.
Traditional agencies optimise for reach or awareness. We optimise for measurable outcomes, installs, purchases, subscriptions, retention, and LTV, and make decisions based on maximising performance for your specific marketing goals.
The KPIs that matter most in India depend on the growth stage and business goals. Common metrics include CPI, CPA, CAC, ROAS, retention, LTV, AOV, repeat orders, subscription starts, and incremental lift across channels or regions.
The best way to prioritise these performance marketing KPIs is by grouping them into:
- Acquisition: CPI, CPA
- Efficiency: ROAS, CAC Payback
- Growth and retention: LTV, Repeat Orders, Retention, AOV, Purchase Frequency
To stay competitive in India’s fast-moving and price-sensitive market, it helps to look at these KPIs alongside early signals like CTR and conversion rate. Reviewing performance against benchmarks over time gives clearer visibility into what is improving and where to optimise.
Yes. When campaigns are localised by region, language, platform behaviour, price elasticity, and creative fit, performance marketing becomes the most efficient path to scalable growth. With digital advertising growing rapidly by 26% and comprising almost two-thirds of the total ad revenue, advertisers are currently turning more towards the channels that can offer them a clear attribution and campaign optimization on a real-time basis. This allows campaigns to scale efficiently while maintaining strong control over the costs.
We’ve supported high‑growth brands such as Canva and A23 with measurable, award‑recognised performance outcomes. For Canva, we reached over 80 million unique viewers with exceeding video completion rates by 90%, showing strong engagement across both CTV and mobile environments, while A23 saw a 67% increase in weekly downloads through our influencer marketing campaign. See more about our clients here.
