Frequently Asked Questions
Dubai is one of our global offices and our base for the Middle East and North Africa, sitting alongside London, Singapore, Bangalore, Delhi, Jakarta, Bangkok, Manila, New York, and Los Angeles. From Dubai, we run performance marketing programmes for regional and global brands, backed by 20+ years of agency experience and our proprietary measurement platform, OneView. You get one team, one measurement standard, and one accountable growth partner across MENA markets.
Yes, when campaigns are built around local behaviour, language, and cultural moments. Search, video, and app demand across the UAE and KSA shift sharply around Ramadan, Eid, White Friday, and Dubai Shopping Festival, and in client work, we consistently see stronger returns from brands that plan against those windows months ahead rather than react to them. Bilingual Arabic and English creative, cultural calendar planning, and disciplined media buying are the three levers that separate MENA winners from the rest.
We measure success through incremental business outcomes, not last-click platform reports. Every account runs on OneView, our proprietary measurement platform, which combines media data, marketing mix modelling, and structured lift tests to isolate what media actually caused. In client work, we keep finding that incremental measurement changes the media mix conversation from “which platform reports the most conversions” to “which media actually grew the business”, which is the KPI CFOs care about.
We partner with regional and global brands across e-commerce, mobility, fintech, entertainment, gaming, and health and wellness, with award-recognised outcomes from our global network. Case studies that inform how we approach regional growth briefs include Grab in mobility, Halodoc in health, Headspace in wellness, Groupon in e-commerce, Canva in SaaS, and Mobile Premier League in mobile gaming.
