Frequently Asked Questions
Bangkok is one of Southeast Asia’s most dynamic digital markets. Our local team combines Thai consumer insight with regional execution capabilities and world‑class performance measurement. Therefore, whether the goal is app installs, e-commerce purchases, or higher customer retention, we’re able to drive outcomes across the full funnel.
The key difference between performance marketing and traditional marketing is what they actually target. Performance marketing mainly focuses on measurable business outcomes such as clicks, conversions, leads, and sales, while traditional marketing is more about awareness and reach.
As digital marketing is growing and has become more interactive, consumer-focused, and measurable, more companies are starting to rely on performance marketing. It gives access to real-time data, making it easier to take informed decisions, unlike traditional marketing, where it’s still difficult to measure results precisely.
CPI, CPA, ROAS, retention, subscription starts, repeat orders, incremental lift, and cost‑per‑first‑purchase are among the most common.
Yes. Thailand’s mobile‑first behaviour, strong social and video consumption, and commerce-driven platforms make it ideal for performance-led growth.
These aren’t theoretical. Across Southeast Asia, we helped a digital investment app in Indonesia reduce CPI by 13% while scaling installs by 333%, and delivered a 165% sales uplift for Beam Suntory across Vietnam, Malaysia, Cambodia, and Singapore. KPIs like CAC, CTR, and first-time transactions are just as closely tracked. You can explore more in our case studies.
Yes. Our APAC team has run performance campaigns across Southeast Asia’s biggest platforms, including ride-hailing, food delivery, payments, and fintech. We understand how each platform’s ecosystem works and how to drive results within it.
For example, we partnered with Grab, the region’s leading superapp, to drive adoption of a new advance booking feature, achieving a 28% lower cost per booking through targeted optimisations. Explore more in our case studies.
