What is Media Planning & Buying?
Media planning and buying is the process of identifying and purchasing ad space that’s relevant to your target audience and on the channels they actively use. The right strategy can empower brands and strengthen their customer relationships.
Effective planning and buying requires access to the latest research and analysis tools. As an established and long-running media buying agency, M&C Saatchi Performance works with businesses all over the world to connect brands to their customers.
We’ll work with you in planning purchases and buying media across channels based on your marketing objectives. We can deliver a bespoke media buying strategy and support you from planning right through to execution.