Media Buying & Planning

Media buying and planning is about delivering the right message to the right audience at the right time. When done correctly, it can leave a lasting impression and deliver maximum exposure for a minimal expenditure.

Today, brands must use a range of channels to drive the best results. That’s why we consider everything as a marketing opportunity, from social media to online search and streaming services. At M&C Saatchi Performance, we combine hard and soft skills with extensive industry expertise to deliver world-class media buying and planning services that help your business scale.

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Media Buying
& Planning Services

Strategy
Market insights
Channels
Platform analysis
Price negotiation
Content & Creative Support
Reporting & analysis

Media Buying & Planning

What is Media Planning & Buying?

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Media planning and buying is the process of identifying and purchasing ad space that’s relevant to your target audience and on the channels they actively use. The right strategy can empower brands and strengthen their customer relationships.

Effective planning and buying requires access to the latest research and analysis tools. As an established and long-running media buying agency, M&C Saatchi Performance works with businesses all over the world to connect brands to their customers.

We’ll work with you in planning purchases and buying media across channels based on your marketing objectives. We can deliver a bespoke media buying strategy and support you from planning right through to execution.

The benefits of a Media Buying & Planning Strategy

Better ad placements, more views

Media buying means you don’t have to rely on organic activity for your branded messages to gain traction online. This means you can execute an ad campaign safe in the knowledge that it’ll be effective.

Customisable
campaigns

With media planning and buying, you can set your limits on your ad purchases. This means you can optimise your campaign and get the right balance of building brand awareness and making conversions.

Diverse
ads

You can buy ad space on a variety of channels like social media, search engines and more. This allows you to experiment with different ad formats and learn from changes in user analytics.

Our Media Buying & Planning Services

Strategy	We’ll work with you to understand your brand and establish your target audience, budget and core messaging. Our media planning and buying specialists create an effective strategy tailored to your unique KPIs.
Market insights	When it comes to your media buying campaign, our planning is meticulous and supports optimal spending to maximise value, leveraging market insights to enhance ad placement for maximum reach and engagement.
Platform analysis	Based on your business objectives, we’ll determine the best platforms and channels for your advertisement, to deliver the best conversion and ROI.
Omni-channel coordination	We’ll make sure each platform your ad campaign uses is aligned, so your ads always appear fresh and are optimised to engage audiences effectively.
Price negotiation	With a global partner network and expertise spanning markets and verticals, we work hard to ensure you get the best deal for campaigns and the best return on your budget.
Content & Creative Support	We can help you build a creative strategy that captures your audience’s imagination, whatever your message.
Reporting and analysis	You’ll receive comprehensive, easy-to-digest reports that summarise the performance of your campaigns so you’re always up to date on the latest developments.

Why choose us as your Media Buying & Planning Agency?

Media planning and buying is a complex and competitive landscape. The digital age means that consumers have multiple sources of media at their fingertips, and brands want to get in on the action. In this oversaturated market, competition for advertising real estate is fierce.

By choosing M&C Saatchi Performance, you’ll not only benefit from our strong relationships with key platforms and channels, but our seasoned team of experts. We know exactly where to place your ad for the greatest engagement, increased conversion, and a boost in your brand awareness.

Partner with us to discover how an effective omnichannel media planning & buying strategy could benefit your brand and amplify engagement.

Our Media Buying & Planning Capabilities

At M&C Saatchi Performance, we have been active in the industry since 2006 working for some of the world’s leading brands.

We handle your media planning & buying strategies from start to finish, using our industry connections and expertise to help each client acquire prime ad placement for the most competitive price. We combine technology and creative planning to activate data-led intention-based campaigns designed to hit your goals and objectives.

We will help you to effectively integrate digital channels into an effective media planning and buying strategy. Furthermore, we also have extensive experience in the digital privacy space, so we can help you define a long-term strategy to reach your audiences with less dependency on third-party data.