What is ASO?

App Store Optimisation (ASO) involves improving the visibility of your app within app stores to drive more downloads, conversions, and better returns on your investment. 

App Store Optimisation has never been more important since Apple and Google have changed the way advertisers target users.

Developers and ASO agencies need to utilise every channel available over the digital spectrum to engage prospects and enhance their user base, which our ASO services provide.

The benefits of ASO

Increases Targeting

ASO allows you to target specific audience segments. We use best-in-class ASO tools to determine which terms are being searched for and utilise them to target the right people.

Increases Conversions
and Downloads

By testing your listing and improving its quality, you can ensure that more people visit your app store page, increasing the chance for downloads and conversions later on.

Improves Brand

ASO plays a key role in improving your overall brand awareness by ranking higher for more optimised keywords, and driving more users to engage with your app.


Our App Store Optimisation Services

At M&C Saatchi Performance, we can advise across every element of your app store. We work with our clients at every stage of their lifecycle, whether they’re new to the app world or want to make improvements to existing app stores. Our ASO services include:

App storefront audit

We analyse every aspect of your storefront and create a prioritised list of improvements to be made.

Competitor research

We conduct in-depth competitor research to understand what works and what market gaps you can plug with your offerings.

Keyword research & ASO strategy

Using a variety of API integrations with best-in-class tools, we have built out unique reporting which provides intelligent insights into what keywords you should focus on in your store as part of your app marketing efforts.

App store creative services

We will handle all copywriting and design for your app store, giving you the best chance at converting your visitors into customers.

A/B testing

We conduct extensive A/B tests to improve visibility and conversion rates for your store.

Ratings & reviews sentiment analysis

We will conduct an end-to-end analysis of your reviews and ratings, building a customer sentiment report to identify potential gaps in your offering.

App Store Localisation

We provide the insights and tools you need to expand your app into additional countries and create even more download opportunities.

Why choose our agency for ASO?

At M&C Saatchi Performance, our specialist ASO team are experts in conducting competitor research and building comprehensive strategies for your business. We don’t just drive traffic to your app store – we optimise every element of your listing to increase your conversions, customer loyalty and brand awareness. Some of the benefits of working with M&C Saatchi Performance include:

Data-Driven Decisions

Data is at the forefront of everything we do, delivering winning campaigns based on careful planning and validated strategies.

Diversity in Expertise

Our ASO team has vast experience in working across several industries like finance, travel, gaming, e-commerce and more.


We provide complete visibility to our clients throughout the entire process, giving you end-to-end insight at each stage.

Layered Strategy

We work on short-term and long-term goals for your business, focusing on quick wins as well as long-term strategic priorities.

Our App Store Optimisation Process

Keyword Uplift

We conduct thorough market and competitor research to understand the keywords most likely to drive traffic to your store leading to a gradual increase in conversions and having a favourable impact on your revenue.

Conversion Optimisation

We analyse all aspects of your store, from the screenshots and visuals down to your average review ratings. We can then use these insights to highlight and plug existing gaps and improve overall conversions.

A/B testing

Consistent A/B testing is the bedrock of our approach towards ASO. We work continuously to experiment with different strategies to understand what works for your audience, driving the best possible results.

Our clients

Our industry accolades

Related Reading:

Frequently Asked Questions

Our agency has proven experience driving app store optimisation for global brands. We are an award-winning media agency with a wealth of knowledge in providing effective, targeted, data-driven campaigns for our clients. Our focus is on your success.

Our agency offers the following services to maximise your App Storefronts.

1. App Storefront Audit
2. Competitor Research
3. Keyword Research & ASO Strategy
4. App Store Creative Services
5. A/B Testing
6. Ratings & Reviews Sentiment Analysis
7. App Store Localisation
8. Custom Product Pages/Custom Store Listings
9. ASO Consultation

A good ASO strategy can help in boosting not only downloads but also your brand awareness and impact, helping produce more organic downloads and long-term customer retention.

We track a number of different KPIs as standard, including ranking, impressions, engagements, and downloads. We can also create tailored reporting for any other KPIs you wish to track.

This can depend on a several factors, including the size of your audience and the market that you’re focusing on.

Apple Search Ads (ASA) and ASO work closely together within the app store. Carrying out ASA alongside ASO can help in improving organic performance of corresponding keywords via Apple’s algorithm.

We understand that some brands prefer to have complete visibility at every stage of the process, while others prefer to let us take the reins. You can have as much or as little involvement as you wish.

ASO can be carried out at any stage of app promotion, including for those that are completely new. We are here to work with you at every step of the process.

Let's Have
a Chat


We would love to hear from you to chat about your app store optimisation goals. Drop us a message, and we’ll get back to you as soon as possible.