What is Performance Marketing?

Performance marketing involves ensuring client KPIs are achieved, focusing on digital channels. We work with a data-driven, goal-oriented approach, which sets unequivocal strategies such as user acquisition or customer retention. Marketers define metrics and track performance based on the agreed-upon goals or KPIs, meaning we can pivot strategies and optimize budgets to enhance campaign performance in real-time to drive the desired outcome.

What are the Benefits of Performance Marketing?

Data-Driven Decisions

A data-led approach to measuring and assessing campaign performance lets you make informed, data-driven decisions. With M&C Saatchi Performance, you gain deep data knowledge and experience through the Data and analytics teams, who enable decisions through client-facing performance dashboards. Our dashboards are available in real time and can be accessed through a single, secure interface.

Real-time Optimisation

The data-driven nature of performance marketing makes performance traceable through metrics like targeting parameters, messaging, and ad creatives. Knowing what resonates with specific target audiences allows you to introduce instant changes to campaigns, making them far more efficient and effective choices.

Higher Customer Engagement

Performance marketing empowers businesses to run campaigns that align with the interests and preferences of target audiences. By leveraging data based on user demographics, location, interest, behaviours etc., you can curate tailored strategies that meaningfully connect with audiences on an emotional level. These stories can be told through specific performance marketing creative, designed with each digital channel in mind.


Our Performance Marketing Services

At M&C Saatchi Performance, we advise across every element of your performance marketing needs. We work with our clients at every stage of their lifecycle, whether they’re new to the marketing world or want to make precision improvements and enhancements to existing campaigns. Our performance marketing services include:

Media Buying

We purchase strategic advertising placements or timeslots to promote brands across online and offline channels and reach their target audience cost-effectively.

Paid Search

We identify the best placement opportunities for your ads, bid for them, and optimise them for SERPs. You pay for just the clicks.

Conversion Rate Optimisation (CRO)

We develop strategies that improve conversion rates. Bring potential customers one step closer by optimising the conversion funnel.

Paid Social

We run paid ad campaigns on various social media platforms. Ads are targeted to specific demographics, behaviours, and interests for maximum reach and results.

App Store Optimisation

We push your app to the top of the app store. Our ASO services deploy various app store-specific strategies that help your app get noticed.

Creative Review & Support

We are your second pair of eyes on your marketing creatives, such as ad copies and visuals, to maximise campaign impact and conversions.

Cross-Channel Marketing

We develop marketing strategies for various channels and track their respective performance for optimised performance and budget efficiencies.

Why Choose Us As Your Performance Marketing Agency?

While performance marketing is at the core of what we do, we’re more than just numbers. Behind the scenes, a team of knowledgeable and passionate people lives and breathes their clients’ campaigns.

With nearly two decades of experience in the industry, we have honed our expertise to deliver exceptional results. Whether your goal is to boost brand awareness, amplify growth, drive conversions, or prevent users from lapsing, our strategies are designed to meet your diverse objectives.

We understand your specific needs and support you along the way. From conducting detailed market analysis to recalibrating strategies on the fly, our performance-focused mindset puts our partners on an exponential growth trajectory.

Our Performance Marketing Process


At M&C Saatchi Performance, our Action Planning approach is the cornerstone of creating a successful and measurable growth strategy for clients. We create bespoke channel strategies that align with your business objectives. Our Action Planning Framework is driven by a customer first approach, harnessing media trends and behavioral research, for a powerful strategy that drives customer acquisition and sustainable growth.


We specialize in creating integrated measurement solutions that combine attribution modeling, incrementality testing (Conversion Lift Test, Geo Lift Test), and Marketing Mix Modeling (MMM) into a cohesive measurement framework that is future-proof and ready for whatever privacy changes might come. Our client-facing performance dashboards give clear, actionable insights into determining the optimal media mix and optimising strategies for incremental outcomes.


At this stage, we focus on experimentation and optimisation based on the insights obtained in the previous stage. Using techniques like A/B testing or multivariate testing; we help businesses discover the best approach to achieve better results over time.

We support brands in building test and learning frameworks and A/B testing different solutions to gain any incremental value or improvement on their KPIS.

Our clients

Our industry accolades

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Frequently Asked Questions

M&C Saatchi Performance is a trusted performance digital marketing agency that excels in curating results-driven campaigns. We inject tried-and-tested data-driven strategies with a shot of innovation to deliver results that exceed expectations. Our tailored solutions that use cutting-edge technology help make campaigns successful and cost-effective.

Here are some KPIs commonly used in performance marketing:

  • Cost Per Click (CPC)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Impressions
  • Engagement

Performance marketing has the potential to generate higher ROIs through SMART goals. Such goals allow efficient budget allocation and campaign optimisation to improve ROI.

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We would love to hear from you to chat about your app store optimisation goals. Drop us a message, and we’ll get back to you as soon as possible.