Remarketing, also known as retargeting, is a strategic and effective digital marketing approach which re-engages past visitors to your website and converts them into new customers.
At M&C Saatchi Performance, we design innovative retargeting strategies to drive conversions for our clients. We partner with the best retargeting solutions to deliver consistent, personalised messaging across a variety of channels tailored to reach your target audience.
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Remarketing is a great tool and acts as a useful reminder to consumers who have previously shown interest in your brand, encouraging them to keep your brand in front of their mind over a longer period time.
Through remarketing, your adverts will only appear on your user’s browser after they’ve interacted with your brand or searched for a specific keyword. This improves the relevancy and timing of your adverts.
By alerting the users at the right stage of their customer journey, you’re reminding them to complete their purchase or to continue their engagement with your business, reducing cart abandonment.
Effective remarketing can significantly increase your conversion rates and ROI. Visitors who are already familiar with your brand are considerably more likely to become customers. Remarketing also offers the opportunity for dramatically wider reach compared to other forms of digital marketing.
As a data-driven agency, we analyse where your target audience first interacted with a brand, uncovering which channels your audience uses most before defining a retargeting approach. Using all of these data points, we can then design a bespoke remarketing strategy which is effective for your business.
What’s more, as key players like Apple and Google change the way they track users and store data, our team of privacy specialists are on-hand to help you navigate the shifting landscape of data security. We’ll run workshops with you to help you keep up-to-date with the latest developments and how to address them.
Whether its Agency of the Year seven years running, Best Use of Data or Campaign’s Best Place To Work, we win for our clients and for our teams.
We would love to hear from you to chat about your remarketing requirements. Drop us a message, and we’ll get back to you as soon as possible.
