E-Commerce Digital Marketing Agency

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The Evolution Of The E-Commerce Industry

In an era of increased internet penetration and consumer confidence in online shopping, the e-commerce sector has experienced significant growth. E-commerce retailers are actively enhancing their platforms, diversifying their product range, and optimizing delivery services to cater to evolving customer demands. This dynamic industry is expected to play a pivotal role in the expansion of the global retail market.

At M&C Saatchi Performance, we haven’t simply observed the transformation from a distance. We have actively contributed to the success stories of prominent e-commerce brands. With a proven track record, we are well-equipped to navigate the intricacies of the e-commerce landscape and help your brand reach and convert customers globally.

WE’RE EXPERTS IN

APP MARKETING

Our team has a wealth of experience in developing powerful app marketing strategies for leading brands. We cover all aspects, from raising awareness to achieving high performance, across various industry sectors, both conventional and cutting-edge. We collaborate closely with brands to help them expand their customer base profitably by implementing media strategies that are effective, measurable, and adaptable.

APP STORE OPTIMISATION

Our dedicated ASO team excels in performing competitor analysis and developing holistic strategies tailored to your business. Our focus extends beyond simply generating traffic for your app store; we optimize every aspect of your listing to enhance conversions, foster customer loyalty, and boost brand awareness.

AFFILIATE MARKETING

Managing affiliate marketing can be a challenging task, particularly when you have numerous affiliates consistently generating content for your business. However, with M&C Saatchi Performance’s affiliate marketing services, you no longer need to worry about constant oversight. We take care of managing your affiliates, optimising campaign performance, and reducing ad fraud to ensure your affiliate campaigns consistently produce top-notch results for your business.

COMMERCE MEDIA

When it comes to executing commerce media campaigns, we recognize the significance of knowing precisely the sources of your purchases. As a performance marketing agency, we prioritize measurable outcomes, focusing on research, planning, strategy, and KPIs.

DATA ANALYTICS

Data is the foundation of our operations, driving our choices in channels, creatives, and campaigns. With expertise in handling and analyzing diverse data sets, we handle millions of data points worldwide every day. By leveraging this data, we simplify complexities and consistently drive growth for our clients through our comprehensive range of services.

INFLUENCER MARKETING

Performance expertise is crucial in influencer marketing. We can help you in finding ideal influencers based on audience metrics and specific categories like age, followers, and location. We rigorously review influencer accounts, ensuring the best partners for your campaign. Putting clients first, we align recommendations with brand goals, connecting you with suitable influencers to boost your brand’s reputation.

MARKET INSIGHTS

By providing market insights, we empower you to make informed decisions regarding your business strategy and advertising. With the right data at your disposal, you can launch highly engaging campaigns and establish more effective connections with your target audiences.

MEDIA BUYING

In the competitive media buying landscape, M&C Saatchi Performance offers strong platform relationships and expertise. We strategically position your ads for optimal engagement, conversions, and brand awareness. Partner with us for an effective omnichannel media buying strategy that amplifies your brand.

PAID SOCIAL ADVERTISING

As a performance marketing agency, we prioritize measurable results in every stage, from research and planning to strategy and KPIs. In paid social media advertising, granular targeting and reporting are vital for understanding customer needs and behaviors. It allows advertisers to gain valuable insights into their target audience. Some of our commonly used platforms for paid social advertising are:

a. Instagram
b. LinkedIn
c. TikTok
d. Twitter
e. YouTube

PROGRAMMATIC ADVERTISING

Programmatic advertising enhances media buying by leveraging real-time bidding and automation, resulting in faster and more efficient processes. Real-time data enables swift optimizations, broadening reach and enhancing conversions. Additionally, programmatic advertising simplifies the execution of multichannel marketing campaigns, facilitating the widespread distribution of messages across diverse channels and devices.

PRODUCT LED GROWTH

We optimize your acquisition budgets by crafting an exceptional customer experience that enhances user retention, purchases, and overall engagement. This approach boosts lifetime value and ROI.

SEARCH ENGINE MARKETING

Search engine marketing is impactful in driving optimal web traffic, generating leads, and boosting conversions. By targeting users actively searching for keywords relevant to your business, paid search advertising taps into a valuable audience with a high purchase intent, engaging and driving them further down the conversion funnel.

STREAMING TV ADVERTISING

Streaming TV offers cost-effective ad alternatives with flexible space allocation across multiple campaigns. It benefits smaller brands and those testing custom messaging and target audiences. Streaming platforms go beyond demographics, enabling precise targeting based on content preferences or user-selected ads. Immediate campaign adjustments in this dynamic channel enable quick adaptation and optimization based on performance.