Frequently Asked Questions
A performance marketing agency helps you drive measurable results through digital channels. That means every amount you spend is tied to a specific outcome, whether that’s an app install, a purchase, a lead, or a subscription. The campaigns are tested and optimised according to what’s actually driving performance.
The Philippines ranks among the world’s most digitally saturated markets, with over 104 million internet users in 2025, most accessing via Android smartphones. The country’s internet economy is projected to reach nearly $119 billion by 2030, driven largely by e-commerce and digital services. This mobile-first behavior creates ideal testing conditions: audiences discover brands on social platforms, compare options in-app, and convert on-device.
Generally, CPI, CPA, ROAS, retention, and organic conversion rate are the main metrics that Philippine brands look at. App businesses that greatly represent the Philippine market are also the ones we focus on, as we also keep track of keyword rankings, organic installs, and store listing conversion rates. Our ASO with Maya Bank is a great example of what we’ve done, as it brought a 106% rise in the rate of conversion of top keyword acquisition.
You know campaigns are working when you measure incrementality, not just attribution.
Click-based metrics show correlation, but combining MMM, attribution, and geo-lift testing reveals what actually caused growth and where the budget should scale.
M+C Saatchi Oneview unifies these methods into a single platform, delivering clear, decision-ready insights so that brands get both statistical accuracy and actionable, commercial insights.
