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What is display advertising?

Display ads capture user attention by placing banners and other ad formats on websites, apps or social media with the purpose to deliver targeted communication and brand messages.

Display ads are usually placed in designated corners of web pages and social media platforms. They use a combination of images, text, GIFs, and videos to stand out on the internet and are particularly effective for awareness purposes.

Marketers using this type of advertising can play around with language, design, shapes, and sizes of banners to create engaging ads. They can place them next to content that’s relevant to their product or of interest to their target audience

Benefits of
Display Ads

Better brand awareness

Few other mediums can achieve the reach that display advertising has. With display ads you can reach new customers and build positive brand perceptions wherever they are on the web. The more visibility you create means better the recall rate for your brand.

Play with creativity

Display ads are eye-catchy and designed to draw the viewer’s attention. You can be as creative as you want with your display advertisements, using bright colours, large text, video, audio, or even rich media. Why not use animation? The sky’s the limit.

Targeting opportunities

Display ads give you plenty of targeting opportunities. Reach your audience based on their demographic details and interests, target selected keywords or specific websites, and connect with them at any stage of the sales funnel.

All displays, all ad types

Banner Ads	Digital banners have been around since the dawn of the internet, but they can still be eminently efficient to convey a message, support a brand or increase sales.
Inserstitial Ads	These ads appear during transition points that naturally occur while users engage with the app and are most often used on mobile devices.
Video Ads	Primarily served through video content platforms, videos ads can be also distributed through mobile apps and social media ad networks. There are two most prominent video ad formats: instream and outstream video ads.
Interactive Ads	These are interactive ads include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Mobile Display Ads	Mobile display ads are simply display advertisements adapted to mobile devices when a user visits a website or an app.
And more	Whether you need a combination of the above, a fully fledged digital campaign to launch a new product or consultancy on how performance marketing can drive growth, we are an experienced partner to work with.

Benchmarks That matter

It’s impossible to know how your display ad is doing if you don’t track its performance. CTR benchmarks (average CTR) measure the number of clicks vs impressions across your campaign or for each keyword.

Measuring the ratio of ad clicks to impressions in your Google AdWords campaigns is an excellent way to determine how a display advertisement campaign performs and where you need to make adjustments to bring more traffic to your site.

Average CTR varies from campaign to campaign and by industry, ad position and target audience, which makes it tricky to determine how well your ads are doing. That’s why you need trained display advertising specialists to decode the numbers for you and adjust your campaign to perform as well as possible. A display advertising agency will increase the chances of your company’s ads bringing in the right audience.

Click-through rates and stats

Display Advertising Campaigns

Advertising campaigns

Building a successful display advertising campaign depends on many factors. We’ll help you set clear KPIs to give you clear, actionable goals to work towards and a way to measure your success.

Our team will thoroughly research your brand, market, competitors, and target audience and apply our expertise to create a winning brand strategy for your campaign.

Finding the right approach for your display advertising strategy is easier said than done. Our team has a wealth of experience that allows them to quickly identify the best strategy for your brand. We’ll help you invest in the right tools and execute your strategy to quickly achieve your goals.

To measure how your display advertising strategy is performing, the 4 main KPIs to take into account are reach, impressions, click-through rate and conversion rate.

Frequently Asked
Questions

Why should you work with M&C Saatchi Performance?

We deliver measurable results with a clear return on investment. M&C Saatchi Performance has delivered top-class digital and mobile display ads for some of the world’s best-known brands. We’ve also been named Agency of the Year seven years in a row. Our clients’ wins are our wins and we work tirelessly to get you the results you want.

How effective is display advertising in general?

Google’s Display Network reaches over 90% of the world’s population, meaning your ads could appear on over two million different sites and more than 650,000 apps. When executed correctly, your display ad could pay off in five-second or less by capturing your audience’s attention, leading to a sale. (source)

What are some display advertising KPIs or benchmarks we should know about?

Impressions: how many times your display ad appeared on a third-party site.

Click-through rate (CTR): as mentioned above, CTR measures how many people click on your ads.

Conversions: how many people completed a purchase transaction (macro conversion) or an activity like email signup (micro conversion) that indicates the user’s progress toward the macro conversion.

Earned actions (YouTube): any action that a user takes after seeing your ad, including subscriptions, likes, and additional video views.

What is a display advertising network?

A display advertising network is a technology platform that serves as a broker between a group of publishers and a group of advertisers, such as the Google Display Network.

Display advertising networks help you reach people with targeted display ads while they’re browsing their favourite websites, apps, or watching a YouTube video.

Can you create and place display ads on Youtube?

Absolutely.

What is the difference between online display advertising and digital display advertising?

Both are essentially the same thing.

Can you also create amazon banner ads?

Yes.

What is programmatic display advertising, and do we need it?

Programmatic display advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. This method is useful if your traditional advertising campaigns don’t give you access to your entire target market.