What is display advertising?
Display ads capture user attention by placing banners and other ad formats on websites, apps or social media with the purpose to deliver targeted communication and brand messages.
Display ads are usually placed in designated corners of web pages and social media platforms. They use a combination of images, text, GIFs, and videos to stand out on the internet and are particularly effective for awareness purposes.
Marketers using this type of advertising can play around with language, design, shapes, and sizes of banners to create engaging ads. They can place them next to content that’s relevant to their product or of interest to their target audience