Display Advertising

As a display advertising agency, we test multivariate creative target display ad options to ensure we can reach and convert your viewers at scale. Our advertising specialists combine in-depth research into your market, audience, and competition to build digital and mobile display ads that convert. We find the optimal concept and ad placement using the most suitable platforms and technology.

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Platform agnostic

Google
Adsense
Facebook
Nmedia
Apple
Ad Knowledge
Amazon
Tabool
And more

Only the Best with
M&C Saatchi Performance

M&C Saatchi Performance delivers measurable results with a clear return on investment. Underpinning our innovative strategies with data, as well as compelling creative and informed media buying, our display advertising specialists make sure the right audience sees your display ads.

Since our beginning in 2006, M&C Saatchi Performance has delivered top-class digital and mobile display ads for some of the best-known brands in the world. Our innovative ideas made us Agency of the Year seven years running and awarded us the Best Use of Data and the Campaign’s Best Place To Work.

What Is Display Advertising?

Digital display advertising refers to graphic ads on websites, apps or social media. Whether it’s banners or other formats made of text, images, flash, video, and/or audio, the purpose of display ads is to deliver targeted communication and brand messages that capture your audience’s attention.

Benefits of Display Advertising

Better brand awareness

Where native ads mimic editorial content, display advertisements are clearly just that: advertisements. A well-targeted display ad will show up on websites and apps that relate to your brand. So if a user browses for sports equipment, they may come across your display ad for running shoes. If the user wasn’t familiar with your brand before, they will be after seeing the ad.

Captivate your audience

Rather than blend in with the other content on the site, display ads are eye-catching and designed to draw the viewer in. You can be as creative as you want with your display advertisements, using bright colours, large text, video, audio, or even rich media. Why not use animation to draw viewers away from content and towards your ad? The sky’s the limit here.

Remarketing opportuinites

Display advertisements are also excellent for remarketing purposes to position targeted display ads in front of viewers that have already visited your website. Once a viewer knows about your product or service, a well-placed display ad reminds them to make a purchase. With a well-planned display ad, you can also reach your audience at any stage of the sales funnel, from awareness to purchase readiness.

All displays, all ad types

Video Ads	Primarily served through video content platforms like YouTube, videos ads can also distributed through mobile apps and social media ad networks.
Banner Ads	Digital banners have been around since the dawn of the internet, but they can still be eminently efficient to convey a message, support a brand or increase sales.
Dynamic Display Ads	Dynamic contextual ads allows companies to place the right message to the right crowd, using the right format and in the right context.
Mobile Display Ads	Mobile display ads are simply display advertisements adapted to mobile devices when a user visits a website or an app.
Interactive Ads	Invite your audience to actively engage with the ad content. The purpose of an interactive ad is to capture a consumer’s focus by involving them in the ad presentation.
And more	Whether you need a combination of the above, a fully fledged digital campaign to launch a new product or consultancy on how performance marketing can drive growth, we are an experienced partner to work with.

Benchmarks That matter

It’s impossible to know how your display ad is doing if you don’t track its performance. CTR benchmarks (average CTR) measure the number of clicks vs impressions across your campaign or for each keyword.

Measuring the ratio of ad clicks to impressions in your Google AdWords campaigns is an excellent way to determine how a display advertisement campaign performs and where you need to make adjustments to bring more traffic to your site.

Average CTR varies from campaign to campaign and by industry, ad position and target audience, which makes it tricky to determine how well your ads are doing. That’s why you need trained display advertising specialists to decode the numbers for you and adjust your campaign to perform as well as possible. A display advertising agency will increase the chances of your company’s ads bringing in the right audience.

Click-through rates and stats

Display Advertising Campaigns

Advertising campaigns

Building a successful display advertising campaign depends on many factors. We’ll help you set clear KPIs to give you clear, actionable goals to work towards and a way to measure your success.

Our team will thoroughly research your brand, market, competitors, and target audience and apply our expertise to create a winning brand strategy for your campaign.

Finding the right approach for your display advertising strategy is easier said than done. Our team has a wealth of experience that allows them to quickly identify the best strategy for your brand. We’ll help you invest in the right tools and execute your strategy to quickly achieve your goals.

What Our
Clients Say

We make the unheard heard

“The team at M&C Saatchi Performance is very knowledgeable and aware of upcoming industry trends across digital advertising platforms. As our activity and channels have grown together over the last 9 years, the team has made communication seamless and transparent for us. Their advice is considered, measured and always performance driven. It’s a pleasure to work with M&C Saatchi Performance.”

Marketing Team

Audible UK

Frequently Asked
Questions

Why should you work with M&C Saatchi Performance?

We deliver measurable results with a clear return on investment. M&C Saatchi Performance has delivered top-class digital and mobile display ads for some of the world’s best-known brands. We’ve also been named Agency of the Year seven years in a row. Our clients’ wins are our wins and we work tirelessly to get you the results you want.

How effective is display advertising in general?

Google’s Display Network reaches over 90% of the world’s population, meaning your ads could appear on over two million different sites and more than 650,000 apps. When executed correctly, your display ad could pay off in five-second or less by capturing your audience’s attention, leading to a sale. (source)

What are some display advertising KPIs or benchmarks we should know about?

Impressions: how many times your display ad appeared on a third-party site.

Click-through rate (CTR): as mentioned above, CTR measures how many people click on your ads.

Conversions: how many people completed a purchase transaction (macro conversion) or an activity like email signup (micro conversion) that indicates the user’s progress toward the macro conversion.

Earned actions (YouTube): any action that a user takes after seeing your ad, including subscriptions, likes, and additional video views.

What is a display advertising network?

A display advertising network is a technology platform that serves as a broker between a group of publishers and a group of advertisers, such as the Google Display Network.

Display advertising networks help you reach people with targeted display ads while they’re browsing their favourite websites, apps, or watching a YouTube video.

Can you create and place display ads on Youtube?

Absolutely.

What is the difference between online display advertising and digital display advertising?

Both are essentially the same thing.

Can you also create amazon banner ads?

Yes.

What is programmatic display advertising, and do we need it?

Programmatic display advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. This method is useful if your traditional advertising campaigns don’t give you access to your entire target market.

Let's Have
a Chat

contact

We would love to hear from you to chat about your advertising goals. Drop us a message, and we’ll get back to you as soon as possible.

Display Advertising

Platform agnostic

Only the Best withM&C Saatchi Performance

What Is Display Advertising?

Benefits of Display Advertising

Better brand awareness

Captivate your audience

Remarketing opportuinites

All displays, all ad types

Video Ads

Banner Ads

Dynamic Display Ads

Mobile Display Ads

Interactive Ads

And more

Benchmarks That matter

Display Advertising Campaigns

What OurClients Say

We make the unheard heard

More Clients

Frequently AskedQuestions

Let's Havea Chat

Only the Best with
M&C Saatchi Performance

What Our
Clients Say

Frequently Asked
Questions

Let's Have
a Chat