Case Study: Raising TickPick’s Brand Awareness Through Podcasts

+117%

Based in New York, TickPick is an online marketplace for event tickets.

TickPick is known for being the original no-fee ticket site that guarantees the best prices on tickets to live events.

Raise awareness of TickPick amongst sports and entertainment fans.

The online ticket marketplace is highly competitive, with multiple options available to potential customers to choose from.

M&C Saatchi Performance worked with TickPick for a three-month campaign in Q3 2023.

The campaign objective was to drive brand awareness amongst sports and entertainment fans.

The campaign exceeded awareness KPI goals and saw a halo impact through app installs and web conversions.

The campaign consisted of audio ads purchased through the podcast network to fulfill the following goals:

Increase brand recognition through host-read audio ads in categorically-aligned podcasts

KPI goal: Reach and Site Visits for podcast campaigns

Reach prospective users through their favorite podcasts and drive engagement by host-read ads

Drive brand awareness through a host-read podcasting campaign across 12 different shows on a podcast network.

Curate shows around Sports and Entertainment (including comedy, TV, and music) verticals that primarily revolved around TickPick’s core audience demographics

Optimize the selection of shows across each month based on engagement and site visit performance
Develop a script that highlighted TickPick’s offering comprehensively while also leaving room for hosts’ anecdotes

Conduct a brand lift study to quantify the impact of the podcast campaign for a relevant audience for TickPick’s campaign

PODCAST EXAMPLES

Our dedicated efforts fetched the following results for TickPick:

+117% lift in purchases

+144% lift in ROAS from Podcast Ads

+20PPT lift in awareness via Brand Lift Study

WE did it for them we’ll do it for you

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