Case Study: Raising TickPick’s Brand Awareness Through Podcasts


Lift in purchases


Lift in awareness via brand lift study


Lift in ROAS from Podcast Ads

Brand: TickPick

Market: US

Channels used: Audio


Based in New York, TickPick is an online marketplace for event tickets.

TickPick is known for being the original no-fee ticket site that guarantees the best prices on tickets to live events.

The Objective

Raise awareness of TickPick amongst sports and entertainment fans.

The Challenge

The online ticket marketplace is highly competitive, with multiple options available to potential customers to choose from.

Campaign Context

M&C Saatchi Performance worked with TickPick for a three-month campaign in Q3 2023.

The campaign objective was to drive brand awareness amongst sports and entertainment fans.

The campaign exceeded awareness KPI goals and saw a halo impact through app installs and web conversions.

Our Approach

The campaign consisted of audio ads purchased through the podcast network to fulfill the following goals:

  • Increase brand recognition through host-read audio ads in categorically-aligned podcasts

    KPI goal: Reach and Site Visits for podcast campaigns


Reach prospective users through their favorite podcasts and drive engagement by host-read ads 

  • Drive brand awareness through a host-read podcasting campaign across 12 different shows on a podcast network.
  • Curate shows around Sports and Entertainment (including comedy, TV, and music) verticals that primarily revolved around TickPick’s core audience demographics
  • Optimize the selection of shows across each month based on engagement and site visit performance
  • Develop a script that highlighted TickPick’s offering comprehensively while also leaving room for hosts’ anecdotes
  • Conduct a brand lift study to quantify the impact of the podcast campaign for a relevant audience for TickPick’s campaign



Our dedicated efforts fetched the following results for TickPick:

+144% lift in ROAS from Podcast Ads

+20PPT lift in awareness via Brand Lift Study

WE did it for them we’ll do it for you