Customer Acquisition

We don’t run cookie-cutter campaigns. We build custom acquisition strategies that fit your performance and brand goals .
Our approach blends 18+ years of app-first media experience with data-led creative, intelligent automation, and audience insights. We track every stage of the customer journey —from first impression to loyal user —using our proprietary M+C Satchi OneView measurement platform for real-time visibility and incrementality testing.
Where others optimise for installs, we optimise for sustainable growth, helping brands unlock new audiences, reduce cost-per-acquisition, and scale efficiently across paid social, search, programmatic, and CTV.

At M+C Saatchi Performance, quality always beats quantity. We combine platform-level expertise (Google UAC, ASA, Meta, TikTok, and more) with mobile attribution, creative testing, and app funnel CRO to move users from install to in-app engagement.
Our test-and-learn frameworks ensure that every campaign iteration improves ROI, while fraud-protection rules and privacy-compliant measurement safeguard media efficiency. In short: we find users who stay, spend, and advocate.

There’s no one-size-fits-all answer but we make the media mix work harder for you. We plan omnichannel performance across paid social, paid search, programmatic display and video, CTV, DOOH, and direct publisher deals. Our planners blend data, creative, and context to identify where your most convertible audiences actually spend attention. Then, we optimise channel weighting continuously to find the sweet spot between scale and efficiency.

Success means more than CPA. We focus on incremental, measurable growth. Using M+C Saatchi OneView’s media mix modelling and attribution, we quantify the true contribution of each channel and creative, beyond just last-click results. Automated dashboards give clients transparent, real-time insights, while our performance team benchmarks creative, audience, and funnel data to continuously raise conversion rates. Every result is tied back to your business goals so you see not only how many customers you’ve acquired, but how much long-term value they deliver.

Absolutely. Whether you’re launching a new app or scaling globally, we start with strategy. Our specialists map your audience opportunity, define acquisition KPIs, and design the right plan for your performance goals from media and creative to automation and analytics. Then we activate through our paid media engine, with in-market specialists across Google, Meta, TikTok, and programmatic partners worldwide. We stay hands-on from planning to optimisation, ensuring your acquisition program becomes a repeatable growth engine, not a one-off campaign.