M+C Saatchi Performance Partners with Komatsu to Support Talent Acquisition Strategy

We’re delighted to welcome Komatsu Mining to our U.S. client roster to help Komatsu Mining attract new talent across its mining division in the United States.

New York, September 15th – M+C Saatchi Performance has been appointed by Komatsu, one of the world’s leading manufacturers of mining equipment, to support talent awareness and acquisition efforts across the United States. The partnership will focus on helping Komatsu reach broader audiences and increase awareness of career opportunities across its mining business, including among people who may not have previously considered mining as a rewarding career path. Komatsu selected M+C Saatchi Performance to deliver a precision media strategy designed to connect new audiences with the innovation, technology, and career potential shaping the future of mining.

M+C Saatchi Performance is responsible for media planning, activation, and optimization across programmatic, YouTube, and display alongside creative performance testing and optimization.

While many recruitment campaigns compete for broad audiences, Komatsu’s challenge is to reintroduce mining as a modern, technology- enabled industry with a wide range of career pathways. As experienced workers across the industry approach retirement, there is a growing need to inspire the next generation of talent across roles ranging from field workers and technicians to engineers, automation specialists, AI-focused roles, digital technology professionals and other emerging career paths. The campaign will support hiring initiatives and reinforce Komatsu’s position as a respected employer of choice for professionals looking to help shape the future of mining, automation, and industrial technology.

Komatsu operates in industries that are evolving quickly, with technology, automation and innovation reshaping the future of work. Reaching new audiences requires more than scale. It requires precision, smart use of data, and creative that resonates with the right people at the right moment. We’re excited to partner with Komatsu and apply our experience in performance media to help connect exceptional talent with a business that is helping shape the future of industry

Jonathan Yantz, Managing Partner, N America, M+C Saatchi Performance

We look forward to working alongside the Komatsu mining team as they continue to attract the next generation of talent driving innovation across some of the world’s most important industries.

Komatsu has increasingly differentiated itself through investments in automation, AI-enabled technologies, autonomous mining solutions, digital innovation and solutions that support safer, more productive and more sustainable mining operations. The partnership reflects a growing trend among industrial brands to apply sophisticated digital marketing strategies to address workforce and business growth challenges.

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