What is Instagram Advertising?

Instagram is one of the largest social media platforms in the world and allows businesses to conduct paid social media advertising campaigns. Brands can share pictures, videos and Instagram stories to generate interest and educate their target customer.

Instagram offers lots of tools to ensure your ads are seen by your intended audience and even offers a direct sales platform, so you can build your brand and grow your revenue effectively.

The benefits of advertising on instagram

Multiple content formats

Instagram supports lots of different content types for ads, including in-feed images & videos, stories, reels and more – allowing you to create highly captivating ad campaigns across paid and organic channels.

Dynamic user experiences

Instagram aids your engagement rate by letting users navigate from static images to IG stories and marketplaces for shopping. This gives brands more flexibility to reach audiences with different branded messages.

Precise targeting capabilities

Instagram offers a range of targeting tools so you can reach users that are more likely to be interested in your business. These include targeting, retargeting, and lookalike audiences, resulting in easier conversions.

Our Instagram Advertising Services

Our Instagram advertising services draw from our Paid Social services, that include:

Market insights and audits

We analyse your existing advertising activity to see what’s worked and draw from other market insights to plan your next steps.

Instagram advertising

We oversee every step of advertising on Instagram, including campaign development, budgeting and bid management, creative and production.

Paid social strategy

We combine content strategy and performance marketing (including retargeting, segmentation, cross-device) to ensure each ad is optimised for Instagram at all times.

Influencer marketing

Our team liaises with influencers and content creators, finding the perfect match for your brand and giving you access to an even larger audience segment.

Data reporting & analysis

We ensure full transparency with our clients and provide regular updates on your campaign performance.

KPI and goal measurement

We measure the success of each Instagram campaign against your objectives, so you know how your brand is being received in the market.

Why choose us as your Instagram Advertising Agency?

We are dedicated to discovering everything we need to know about our clients and their business. Some of the benefits you can expect when you work with us include:


Our team is immensely dedicated to designing ad campaigns that drive key business outcomes. After thoroughly understanding your brand, its competition and wider market, we build a holistic framework to meet your goals and tackle your pain points.

Deep Industry

We boast a long-standing partnership with the team at Meta which gives us access to new targeting features and certifications well before our competitors. This enables us to carve out strategies that are always highly optimised to perform well on the platform.

Omni-Channel Advertising
and In-Depth Reporting

We work across a range of social media platforms, testing multiple strategies to optimise campaign performance. We also share timely reports that helps you understand your audience and make informed decisions about your wider business strategy.

Our Instagram Advertising Capabilities

From research to planning and strategy to KPIs, as a performance marketing agency, we are all about measurable results. That’s why we focus on delivering the following:

Maximising your budget

Central to all our efforts is ensuring that your budget goes as far as possible in reaching your target audiences and generating actionable leads for optimal bottom line business results.

Delivering on your objectives

At M&C Saatchi Performance, we specialise in a range of social media campaigns and ensure our entire strategy is backed by data and validated by engagement from your target audiences.

Content creation

We offer a one stop solution, from designers and copywriters to well-established partners that can quickly create new iterations of your ads using cutting edge technology to advertise at scale.

Our clients

Our industry accolades

Let's Have
a Chat


We would love to hear from you to chat about your Instagram advertising requirements. Drop us a message, and we’ll get back to you as soon as possible.