Tune Postback 2018: A Pre-Conference Preview
18 July, 2018
With Tune’s Postback 2018 conference fast-approaching, M&C Saatchi Performance are getting excited to attend. Postback is an incredible opportunity to connect, learn and share with some of the brightest minds in mobile marketing and impressive line-up of industry thought leaders, ready to deep dive into the most important topics surrounding the mobile ecosystem. This year, the speaker line-up includes representatives from Google, Bloomberg, Microsoft and Rover.
M&C Saatchi’s Eric Mugnier will be speaking on Postback’s panel “Welcome to Agencyland,” taking place on day 2 of the conference on Friday July 20th at 1:45 PM, discussing agencies crucial role in today’s market. With the advertising landscape constantly evolving with new technology, data and entry points, it can be challenging for some brands to navigate. Today’s top creative and media agencies are innovators, creating new trails in mobile, performance and digital and keeping their clients at the top of their game. Being experts in multi-screen, helping to align channels and seeding the right engaging content means agencies are at the very core of keeping brands innovative and rellevant in the digital age.
Eric says of his upcoming talk “Over the last few years the landscape of mobile has changed immensely: business models have been rethought, new technologies developed and the picture of success has shifted. As a result, innovation has needed to come swiftly, requiring the sharpest minds and the keenest instincts. This panel puts the role of the agency under a lense, defining the roles, values, and strengths which can sometimes be a mystery to brands. For brands wanting to achieve peak performance or engage with their agencies in the most productive ways, Eric’s talk will be both actionable and informative.
Alongside Eric, the M&C Saatchi Performance team will also be attending Postback 2018 and would love to meet you. If you’re heading to Postback and want to chat, contact us.