Best Digital Marketing Companies in India for App Growth (2026)

Growing a mobile app in India requires a different approach from general digital marketing. Acquisition costs and user behaviour vary across regions, while app growth is measured through outcomes such as installs, retention and in-app revenue. These metrics usually require mobile attribution and measurement rather than web analytics alone.

This guide compares digital marketing agencies for app growth in India. We assessed agencies using app-specific campaign results, relevant awards, platform credentials and experience working on mobile growth. The comparison covers agencies specialising in areas such as mobile user acquisition, app store optimisation (ASO), retention and monetisation, so you can identify which type of partner fits your app’s growth needs and budget.

How big is India’s app market in 2026?

Indian users downloaded 6.2 billion apps in the first quarter of 2026, according to Sensor Tower, and spent over US$300 million on in-app purchases (IAP). That revenue is 33% higher than in the same quarter last year.

Most of the growth came from outside games. Non-gaming apps took 72% of downloads and over US$200 million of the IAP revenue, a record 44% rise year on year. Games grew more slowly. They held steady at over 1.7 billion downloads, and their revenue rose 15%.

Two categories moved faster than the rest. Generative AI downloads climbed 69% year on year, and ChatGPT entered India’s top three apps by revenue. Short drama apps grew downloads by 403%. Video entertainment apps still account for five of the top 10 earners.

Why is keeping users harder than getting installs?

Usage is far ahead of spending. India recorded over 25.5 billion downloads in 2025, more than twice the US figure of 12.6 billion, and users spent over 1.2 trillion hours in apps, up from 1.1 trillion in 2024. Yet India earns roughly US$0.03 per download, against over US$0.20 in Southeast Asia and Latin America, and it is not among the world’s top 20 app revenue markets. Indians spend more time on screens than almost anyone, but that time hasn’t turned into revenue at the same pace.

Getting downloads is usually the easier part. Keeping users and getting them to pay is harder, and that is where agencies differ. When you compare them, ask for retention and revenue results from apps they have run, and check which measurement partner reported those results. Install counts alone won’t tell you much.

Which digital marketing companies are best for app growth in India?

1. M+C Saatchi Performance

M+C Saatchi Performance was founded in 2006 as one of the first mobile-marketing agencies anywhere, and it has run app marketing and ASO since then. In India it has a 120-person Global Centre of Excellence in Koramangala, Bengaluru, plus a team in Gurugram. It won Gold for South Asia Specialist Agency of the Year at Campaign Asia in 2023 and again in 2025. At the 2024 e4m Programmatic Awards it took seven awards, three of them Gold, for work with Mobile Premier League and Urban Company.

ASO case study: Headspace screenshot A/B tests

Headspace wanted a higher organic conversion rate from store views to downloads in its main markets: the US, UK, Canada, Australia, Germany and France.

What we did:

• Ran 15 rounds of screenshot A/B tests on Google Play and the App Store.
• Changed one element per test, such as the background design, the screenshot copy or how far a feature was magnified.
• Showed each set to a random share of users and tracked conversion in the app stores’ own analytics.

Result:

• Organic conversion rose 34% on average against the previous period (December 2023 to May 2024).
• Screenshots with social proof and magnified feature views did well, and so did bright backgrounds with short captions.

Paid user acquisition case study: Gopuff

Gopuff, a US instant-commerce app, needed more new users at a sustainable cost.

What we did:

• Ran search, social, programmatic, CTV and ASO together.
• Replaced standard display ads with creator-led social content.
• Kept testing creative and optimising through the year.

Result:

• Monthly media spend rose 46% and new purchases rose 48%.
• Customer acquisition cost improved by 10.7%.
• Paid social purchases rose 66% in the second half of the year.
• Newly launched social channels improved acquisition efficiency by 40% to 70% within two months.

2. Moburst

Moburst handles app store optimisation (ASO), paid acquisition and creative, including paid search across Google and Apple platforms. Its services extend to product strategy, onboarding and campaign analytics.

How it approaches app growth

For Uber, Moburst developed native keyword strategies across ten languages and adjusted them using performance data. The agency reports that organic downloads increased 27% in 90 days.

Its Microsoft Copilot campaign combined ASO with conversion-rate optimisation and in-app events across seven markets. Moburst reports 134% year-over-year growth in UK iOS search installs. The case study also describes a specific experiment: a US iOS preview-video A/B test that increased conversion rate by 28%. Both figures come from the agency’s published case study.

3. ConsultMyApp

ConsultMyApp handles app store optimisation (ASO), paid acquisition and CRM, with services covering creative testing, analytics and marketing technology. Its website also offers an ASO Benchmarker and access to APPlyzer for keyword tracking and app-market analysis.

CRM implementation for local campaigns

For Papa Johns UK, the agency built a custom interface on top of Braze. Franchisees could use purchase history and other customer attributes to create local SMS campaigns in four steps. In its October 2024 customer story, Braze reported a 400% revenue uplift from that messaging channel during the feature’s launch month. The result relates specifically to channel revenue, not company-wide sales or app downloads.

For buyers, this is a reason to ask about implementation responsibilities: will the agency build the CRM workflows and interfaces your team needs, or provide recommendations for your developers to deliver?

App-market research

The agency’s Apple Ads research examined 132 UK keywords and 627 keyword-app auction observations, comparing ad positions with model-generated relevance scores.

4. Studio Mosaic

Studio Mosaic is an Indian agency that works exclusively with mobile apps. Founded in 2013, the company reports having completed more than 850 app projects for over 600 clients. Its services cover app audits, app store optimisation, paid user acquisition, conversion-rate optimisation and monetisation.

The agency publishes results across several stages of app growth. These include an 11-fold rise in monthly revenue for iFax, an eight-fold increase in monthly downloads for Warrp and a 6.3-fold increase in monthly active users for Kalido. Studio Mosaic also won Best Apple Search Ads Campaign at the 2020 App Growth Awards for its work with iFax. It has since been named a finalist in categories such as Paid User Acquisition and Growth Team of the Year.

5. Affle

Affle 3i is an India-listed adtech company. Its cost-per-converted-user (CPCU) model measures campaigns by outcomes such as registrations, transactions and repeat purchases, so exposure alone is not the yardstick. In FY2026 its consolidated revenue was ₹2,709 crore, up 19.5%. It delivered 45.6 crore converted users, posted a 13th straight quarter of growth and earned 71.6% of its revenue from India and other emerging markets.

The platform handles mobile user acquisition, retargeting and conversion campaigns, and its brands include mediasmart, Appnext and Jampp. A buyer who wants measurable acquisition and conversion results from performance technology will find a fit here.

6. Datawrkz

Datawrkz is a Bengaluru-based digital advertising and adtech company controlled by Nazara Technologies. It runs managed campaigns across programmatic, search, paid social, display, audio and connected TV, and its app work centres on paid acquisition and scaling spend.

A global remittance app came to Datawrkz with low install volumes and users spread across the US, UK, EU, Canada and UAE. The agency used programmatic geotargeting and Google and Facebook campaigns aimed at users likely to take an in-app action. Its case study reports a 41.4% fall in customer acquisition cost over three months and about 6,000 new users.

For Animal Jam, the Nazara-owned game described on the agency’s site as an MMO with more than three million monthly users, Datawrkz raised monthly spend by 130% while cutting customer acquisition cost by 15%.

7. HiveMinds

HiveMinds is a performance marketing agency in Bengaluru. Its app marketing team handles the full user journey, from installs and onboarding to engagement and retention, and the agency won the app growth award at the Google Premier Awards 2023. For BigBasket, it raised installs in non-metro and Tier-2 cities by 2.35x and grew new customers by 2.1x. Flipkart Health+ was India’s #1 medical app for 18 months of its campaign, and its installs doubled over that time. Domino’s worked with HiveMinds on a year-long program with more than 15,000 influencers, which brought in over 500,000 app installs and over 500,000 new orders.

8. Mindshare India (WPP Media)

Mindshare India was named Programmatic Agency of the Year at the e4m programmatic awards and has a long record of app and mobile programmatic work. It suits brands that want to buy app media at network scale.

What should you ask before signing?

Retention is now the hard part of app growth in India, so your questions should go past cost per install:

1. Can you show an Indian app case study with retention or lifetime value figures?
2. Which measurement partner do you use (AppsFlyer, Adjust or Branch), and how do you handle iOS SKAN?
3. How do you prove incrementality? Do you use geo-lift tests or holdout groups, or rely on platform-reported ROAS?
4. Do your ASO and paid acquisition teams share keyword and creative data?
5. Who owns CRM and re-engagement, now that remarketing budgets are falling across the market?
6. What happens in the first 90 days, and how often will you report?
7. How do you charge: retainer, media minimum, or both? What does the fee cover?

Be wary of any agency that shows these warning signs:

• Case studies that report installs and nothing about retention or revenue.
• A guaranteed CPI with no measurement plan behind it.
• An app development studio presenting itself as an app marketing agency.
• A sponsored directory badge offered as proof of results.
• No named owner for measurement.

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