M+C Saatchi Performance wins Silver for Performance Agency of the Year at Campaign’s Agency of the Year Global
M+C Saatchi Performance wins Silver for Performance Agency of the Year at Campaign’s Agency of the Year Global 2025, judged by the marketers who hire agencies.
M+C Saatchi Performance has won Silver for Performance Agency of the Year at Campaign’s Agency of the Year Global Awards 2025. And here is the part that honors us more than the medal: this award isn’t handed out by other agencies marking each other’s homework. It’s decided by the senior client-side marketers who commission performance work, sign the budgets, and answer for the results.
Who won at Campaign’s Agency of the Year Global 2025?
The Performance Agency category recognized three agencies worldwide. Atomic 212° took Gold, M+C Saatchi Performance took Silver, and NP Digital took Bronze, with Havas Market UK and RAPP shortlisted. The wider program drew 85 companies across 16 countries, from independent shops to the largest holding-company networks. The panel was chaired by John McDonald, Global CMO of HSBC, and the results were independently audited by MediaSense (see the full results).
Why a Silver here is worth more than a shelf of trophies
Most industry awards reward craft, voted on by peers. This one rewards the buyers’ verdict. Campaign’s panel is built from the marketing leaders who actually hold agency relationships and answer for the commercial outcomes. When that room ranks an agency among the best performance marketing agencies in the world, it is a stamp of quality and a buying signal.
What makes M+C Saatchi Performance one of the best performance marketing agencies?
We were founded in 2006, when mobile marketing was in its infancy and app ecosystems hadn’t yet rewired consumer behaviour. Nearly two decades on, we’ve evolved alongside and helped shape the digital economy we operate in. That longevity is rare. It’s also deliberate.
While the large networks are built for scale and standardization, we’re built for speed and adaptability: lean, integrated teams and long-tenured leaders who have shaped this agency and its culture over many years. That continuity is why our partnerships last, and why 24% of our new business comes through client referrals. Our clients are our strongest advocates, which, in a referral business, is the only metric that compounds.
Our philosophy, “The Minds Behind the Machines,” still sets the direction. In 2025, we sharpened it with M+C Saatchi OneView and new AI-powered processes across media, creative, analytics, and technology, amplifying human judgment rather than replacing it. It’s the model behind our work for brands including Grab, Canva, Amazon, and Headspace, as we reach our 20-year milestone.
Looking for a performance marketing agency?
If you’re shortlisting a performance marketing agency, or a digital marketing agency that can connect brand and demand with clarity and confidence, this is the model the buyers just ranked among the world’s best. Explore our recent awards and recognition and reach out to discuss how it could benefit your brand.
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Atomic 212° won Gold, M+C Saatchi Performance won Silver, and NP Digital won Bronze in the Performance Agency category at Campaign’s Agency of the Year Global Awards 2025.
M+C Saatchi Performance was named a Silver winner for Performance Agency of the Year at Campaign’s 2025 Global Awards, judged by senior client-side marketers. Founded in 2006, the agency pairs human-led strategy with AI-powered media, strategy, creative and analytics for brands including Grab, Amazon, GoPuff and Headspace.
M+C Saatchi Performance is a global, independent performance marketing agency delivering integrated media, creative and measurement, including its proprietary M+C Saatchi OneView measurement platform, under a “Minds Behind the Machines” philosophy that uses tech to amplify human expertise and grow the most competitive and digitally-driven brands.
