Webinar: Decoding The Q4 Shopper

Why do some shoppers buy in October while others are still deciding in December? The festive shopper journey is rarely one straight line. Someone might discover on social, compare on search, wait for a deal and eventually buy somewhere completely different.

In this Performance+ webinar, M+C Saatchi Performance joins Singular to get inside the festive shopper mindset and understand what really gets people from browsing to buying.

We’ll look at when different shoppers start thinking about festive purchases, what makes something feel worth buying, why they hesitate, who or what influences the final decision, and where the purchase actually happens.

Expect plenty of data, real shopper behaviour and practical takeaways to help you plan your media, creative and messaging around the way people actually shop during Q4.

Here’s what we’ll unpack:

• When does festive shopping really begin?
• The role of value, trust, life stage and purchase mindset.
• Where do they discover, compare and convert?
• Practical implications for media, creative, targeting and measurement.