Webinar: What’s New in Programmatic?

Programmatic app marketing is shifting. AI is starting to manage more of the engine, from bidding and budgeting to pacing, creative testing and channel decisions. For app marketers, that means the job is changing fast. Less button-pushing, more big-picture thinking.

In this Performance+ webinar with Dataseat and AppsFlyer, we’ll unpack what it really means to stay in control when programmatic moves closer to autopilot. From agentic AI and privacy-first measurement to supply quality, creative scale and alternative growth channels, we’ll explore how marketers can set the right goals, guardrails and signals so AI does not just optimize faster, but optimizes for what actually matters.

Here’s what we’ll unpack:

• How programmatic is moving closer to autopilot.
• Why app marketers need to shift from hands-on optimization to strategy.
• How GenAI is changing creative production, testing and refresh cycles.
• Why measurement needs a new playbook.
• The bigger levers for sustainable app growth.