Webinar: Rethinking Channel Mix in the AI Era
When AI Reshapes the Funnel
AI is giving the customer journey a bit of a plot twist. Consumers are no longer following the neat old path from search to purchase. Instead, they’re asking AI for recommendations, comparisons, reviews, travel ideas, shopping lists, and next-best options. The real shift is by how people are discovering, comparing, and choosing.
In this webinar with Moloco, we will unpack what this means for channel mix strategy, explore why traditional discovery channels are under pressure, how AI-generated answers are changing search, and why in-app advertising is becoming a bigger growth opportunity as consumers spend more time across entertainment, finance, commerce, gaming, travel, and everyday utility apps. With 67% of senior marketing leaders expecting high AI-driven disruption to the consumer journey, the big question is: how should brands adapt?
Here’s what we’ll unpack:
- How AI is becoming the new starting point for brand discovery.
- Why showing up in the answer may matter as much as ranking in search.
- How AI is changing the way people compare, research, and decide.
- Why in-app advertising is the new frontier
- Three pillars for growth in the AI era
