Webinar: From ASO to App Growth

What’s Next After WWDC 2026?

Thursday 20th August 2026, 4:00pm BST

Days
Hours
Minutes
Seconds
From ASO to App Growth

WWDC 2026 changed how apps are discovered and presented across the App Store. But getting found is only one part of the growth journey. What happens after someone installs your app? Do they see value quickly? Pay? Stay? Come back?

With downloads flattening and in-app revenue continuing to grow, app marketers need to connect discovery with the entire user journey. Stronger ASO can bring the right users in, but onboarding, monetization and retention determine whether those users become valuable customers.

In this Performance+ webinar with MobileAction and Purchasely, we’ll explore what the latest WWDC updates mean for app discovery and how marketers can turn that visibility into sustainable app growth. From evolving App Store experiences and ASO strategies to hybrid monetization, retention and LTV, we’ll unpack how each stage of the journey needs to work together.

Here’s what we’ll unpack:

  • What WWDC 2026 means for app discovery and ASO
  • Moving from visibility and installs to meaningful app engagement
  • Shifting the focus from acquisition volume to retention and LTV
  • Connecting discovery, experience, monetization and retention

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What Will
You Learn?

WWDC 2026 is shaking up how apps get discovered and marketed in the App Store. So, what should app marketers change now, and how can they turn greater visibility into users who engage, subscribe and stick around?

Still putting all your eggs in the subscription basket? We’ll unpack why a single revenue stream may no longer be enough, and how the most profitable apps of 2026 are combining three or more models to grow.

Celebrating day-one downloads? The most profitable app marketers in 2026 are focused on who’s still around by day 30. We’ll take a frank look at how the decline of third-party tracking is shifting the focus from buying installs to earning loyal subscribers.

Speakers

Jeff Grang
Founder
& CEO

Purchasely
Jeff is a passionate engineer and one of the original 500 developers on iOS. After a decade building apps, he founded Purchasely, the in-app experience solution to build, A/B test, and personalize every screen, from first open to win-back. Today, Purchasely helps several hundred companies worldwide optimize their mobile user journeys and grow revenue, no release needed.

Saegan Hilliard
Sr Director
Client Success

MobileAction
Saegan has spent 7+ years helping the world's top app advertisers grow on the App Store. He leads Apple Ads strategy for high-volume brands across all categories with a focus on turning creative, custom product pages, and conversion into real growth. As Apple Ads shifts beyond keywords toward creative and personalization, Saegan helps clients connect discovery to the full user journey.

Jonathan Yantz
Managing
Partner, US

M+C Saatchi Performance
Jon is a leading growth marketer with over 14 years of experience in digital media. He joined M+C Saatchi Performance back in 2017 and has led Search, Social, and Programmatic teams, partnering with exciting brands like SoundCloud, FanDuel, and Audible to help them grow and evolve. As Managing Partner, his passions for team building and problem solving helped grow the New York office into a thriving team today.

 
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