Webinar: ChatGPT Ads: Opportunity, Guardrails & Results
With Insights from OpenAI
ChatGPT Ads went from a limited experiment to a global advertising opportunity in a matter of months. And now with new formats emerging, and people turning to ChatGPT to figure out what to buy, brands have a whole new opportunity to be part of those decisions.
Sounds exciting, right? Well, it also raises a few interesting questions. How does advertising work when it’s driven by conversations instead of keywords? Who controls brand safety and consumer privacy? And if a consumer discovers a brand through ChatGPT but buys somewhere else, how do marketers know what actually drove that conversion?
In this Performance+ webinar, experts from OpenAI and M+C Saatchi Performance come together to explore what ChatGPT Ads could mean for marketers. We’ll get into the latest developments, emerging ad formats, the big questions around governance and brand safety, and how advertisers can approach attribution and incrementality in this new space.
Expect real examples, early learnings and plenty of practical insights to help you figure out where to experiment, what to measure and how to get ready for what’s next.
- ChatGPT Ads: From early experiments to a new advertising channel.
- AI Governance: Balancing innovation, consumer privacy and brand safety.
- Attribution: Proving performance and understanding incremental growth.
