Background
Bibit.id is a robo-investing app developed to provide assistance on smart mutual fund investments. The company is one of the leading digital investment apps in Indonesia.
Objective: Drive Efficient Scale
Before reaching out to our agency, Bibit was already running acquisition campaigns inhouse. By onboarding our team, their objective was to drive efficient scale over and above their current in-house channels.
Challenge: Rising User Acquisition Costs
As Bibit had been running acquisition campaigns for a while, their user acquisition cost was rising which didn’t enable them to efficiently scale.
Our Approach
Leveraging our specific performance focused knowledge of media partners in the market, we onboarded the top performing partners for the fintech vertical.
We constantly optimized across media partners achieving a major impact on the company’s overall scale and efficiency.
To reduce the budget wasted on ad fraud, we relied on mFilterit, global ad fraud detection and prevention solution, and applied our proprietary Fraud Prevention Rules.
Results
- 13% Decrease in cost per install
- 50% Reduction in ad fraud
- 184% Increase in first purchases
- 220% Increase in registrations
- 333% Increase in install volumes
