Andrew Platt named as Managing Partner, Performance
22 May, 2019
We are pleased to announce that our former Head of Client Services, Andrew Platt, has been promoted to Managing Partner of Performance. d has since become the Head of Client Services. In this role, he was responsible for the media output across both clients and channels. Leading a team of 45, he has driven digital media forward within the business, delivering a market-leading performance product for our clients over the past 4 years.
The development of Platt’s role into Managing Partner of Performance reflects our agency’s continued growth in the digital performance marketing industry following our transformation from M&C Saatchi Mobile in 2018. The new position will be responsible for creating incremental growth through user acquisition across all digital platforms for the agency’s clients. Activity will be underpinned by a clear and effective measurement framework including the creative offering. Combining these areas allows opportunities between creative and media strategies to maximise ROI.
Discussing his new role Platt said, “I am excited to build on the great work achieved to date here at M&C Saatchi Performance working on some of the biggest global brands.” He outlines the challenges to be about “Maximising both efficiency (cost of conversions) and effectiveness (scale) for our clients through developing our creative, media planning and buying, and client product optimisations.”
Our EMEA Managing Director, Libby Robinson, said “I am delighted to see Andrew step up in his new role as Managing Partner of Performance, EMEA. Andrew has played a pivotal role in the transformation of our agency from M&C Saatchi Mobile to M&C Saatchi Performance (2018), constantly evolving our clients’ business and leading his teams to drive better results.”
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