What is product led growth?
Product Led Growth (PLG) is a methodology that centres growth efforts – from acquisition to retention – around the product itself.
Using the Product Led Growth approach to customer growth we align efforts across acquisition, monetization, retention, and product teams to create one holistic strategy that drives improved return on investment on your marketing spends and lifetime value from customers.
Our Product Led Growth department leverages aspects of lifecycle marketing as well as data analytics and design to create bespoke strategies and solutions for our clients.
The Importance of Lifecycle Marketing Within PLG
We consider Lifecycle Marketing (LCM) as a key component of the PLG methodology.
Lifecycle marketing is an in-depth strategy to grow your business by increasing your brand awareness and strengthening your customers’ loyalty all in one. Lifecycle marketing is about taking a ‘big picture’ view of your marketing and product funnel, and can be split into the five stages: Acquisition, Activation, Retention, Referral, Revenue.
No two stages of the marketing funnel are the same, so taking a bespoke approach to remove the pain points across the customer lifecycle is key. Our team of digital media experts have created a scalable framework to unlock your brand’s potential and increase your customers’ lifetime value.
By using analytics to optimise customers’ digital experiences and brand interactions, we can sustainably feed your acquisition funnel to expand your brand awareness and grow your revenue.