These are exciting times for online retailers as customers are getting more comfortable than ever before in making online purchases. However, the challenge for marketers today is to cut through the noise and speak to consumers in a way that works for them.

As attention becomes a priority, we look into the potential of ‘Shoppertainment’ (Shopping + Entertainment) as a potential solution for marketers to produce relevant and engaging content that delivers results.  Shoppertainment brings together commerce + content + community. This “content-driven” commerce is focused around first entertaining users in order to catch their attention, and then lead them towards highly immersive shopping experiences. It includes everything from AR, to live commerce feeds, gamified experiences, and influencer-led micro communities.

In this report, we share a global perspective on the reason why shoppertainment is gaining attention for brands and the best ways to integrate it into an effective performance marketing strategy. The in-depth report will cover:

• What defines a ‘shoppertainment’ campaign with examples of how it can deliver success
• A breakdown of key global markets and their changing relationship with the shoppable media space
• Factors driving interest in shoppertainment: shifting user behaviour, new ad formats, and digital channels primed for shoppertainment campaigns
• How you can harness the best features of shoppertainment to make a performance-driven ecommerce campaign

Download your free copy to learn more.