According to eMarketer, Southeast Asia is ranked first for global eCommerce market growth in 2023, with a rate of 18.6%, followed by Indonesia at 20% (compared to worldwide eCommerce growth at 8.9% in 2023). When aligned with an appetite for discounts and deals, this growth provides significant opportunities for advertisers to reach and engage Indonesian shoppers, especially during the Harbolnas season.
Indonesian advertisers can download a free guide from our team on optimizing their media campaigns during the Harbolnas double discount season, a crucial point for brands seeking to reach and engage shoppers.
Key Takeaways
“Discounts, cashback, and promos are a huge part of Indonesian daily life. One phenomenon that has skyrocketed over the past ten years as part of this discount and promo culture is e-commerce Harbolnas or monthly ‘double date discounts’. Something that started as an end-of-year activity focused on 12.12 has slowly transformed into a long-term association with double dates from summer until December every year. While this trend began with the shopping and e-commerce sectors, many other industries have also jumped on board, seeing this as a seasonal opportunity to grow their brands.”
Nachiket, Country Director Indonesia, M+C Saatchi Performance
