We are delighted to announce that we won at The Drum Digital Advertising Awards in the category of Best Omni-Channel Campaign and at The Drum Marketing Awards in the category of Best Media Planning Campaign thanks to our great work for EDF Energy.
Through M&C Saatchi Performance’s unique action planning framework, an entirely new narrative was established for EDF Energy. The Generation Electric campaign boosted brand awareness and educated consumers on the energy provider’s low-carbon electricity capabilities. Delivering uplift in brand awareness and an increase in overall engagement rate, the campaign execution brought ‘Generation Electric’ to life and cemented the EDF Energy’s green agenda.
The Drum Digital Advertising Awards highlight the best examples of digital advertising in practice. Now in its 6th year, the programme has gone from strength to strength and is one of the most respected and sought-after accolades in the industry. The Drum Marketing Awards are celebrating over 10 years of awarding the best marketers and campaigns from across the globe.
About the win, our Managing Partner, James Shepherd said: ‘We’re incredibly proud of the great work done for the Generation Electric campaign. Over the past 12 months, we’ve been working closely with the team at EDF Energy to reposition their brand as the leading producer of low carbon electricity. The education of audiences on finding greener solutions for our environment is something we truly took to heart. Winning these awards is fantastic recognition of the strong relationship we have established with our client and the meaningful message of the campaign.’
To discover what makes us an award-winning agengy, check-out the video below 👇