We just heard the news that we’ve been accepted as members of the American Association of Advertising Agencies, otherwise known as the 4A’s. As the leading trade body for marketing communications agencies in the USA, we’re delighted to be joining the primary organization that represents our industry.
The 4A’s was established in 1917 and is dedicated to driving growth for its members. By joining the 4A’s we’re showing commitment to our current and future clients that we are invested in and contributing to the marketing & advertising industry as a whole in the USA. We’re looking forward to working with the 4A’s to ensure we continue to lead in media services, operations, recruitment and talent management, industry research, and much, much more.
Guillaume Lelait, Managing Director Americas
“We’re looking forward to working with the American Association of Advertising Agencies. Being a member will provide additional, U.S.-specific resources and support, helping us to continue to grow, prepare for the future and provide the best services possible to our clients.”
Marla Kaplowitz, President & CEO of the 4A’s
“We are thrilled to welcome our newest member to the 4A’s, M&C Saatchi Performance – a fast-growing performance marketing agency based in London, now expanding its U.S. divisions in New York and Los Angeles. We are excited to have them join our community of agency members as we continue to empower, advocate and champion business that will help our members continue driving their business forward.”