M&C Saatchi Performance shortlisted at the DMA Awards
24 October, 2018
We’re very pleased to announce that we’ve been shortlisted at this year’s DMA awards! The nomination is in recognition of our work with BAND in the Best Use of Mobile and Connected Devices category.
The DMA Awards are hosted by the Direct Marketing Association, one of the toughest awards in the industry. The entries are judged on three core pillars of strategy, creative and results with the panel of judges made up of some of the smartest minds in marketing. This year Dan Rosen, our SVP – Global Operations, was selected to join the judging panel, chairing one of the categories.
The nomination is in recognition of the successful launch of the BAND app last year. BAND are a leading South Korean app with over 100 million global users. The campaign exemplified an effective cross-channel paid marketing strategy that targeted the most valuable users. Our work with BAND helped to make them one of the top 10 apps in the UK.
With the awards ceremony in December, the DMA’s will close our award season for 2018. Keep an eye out for what we have in store for 2019 here.