Leveraging Influencers Across Different Social Media Channels

Influencers have become a force to reckon with on social media platforms, and are playing a critical role in improving marketing effectiveness.

Understanding how to leverage the right influencer channels plays an important role in achieving successful marketing outcomes. In this blog, we’ll explore the different influencer channels you can use and discuss strategies to maximise your reach and engagement.

Let’s look at the various influencer channels that you can use for influencer marketing:

#1 Instagram

Instagram is the go-to platform for visually captivating content. Its emphasis on stunning images and short videos provides the perfect playground for influencers to showcase their creativity.

From fashionistas flaunting the latest trends to travel enthusiasts sharing breath-taking landscapes, Instagram influencers capture our attention and inspire us with their curated feeds.

#2 TikTok

Step into the world of TikTok, where short videos reign supreme and a few seconds to fame is a plausible reality. 

This addictive platform has taken the digital landscape by storm, propelling influencers to overnight stardom with their entertaining and often hilarious content.

From catchy dances to comedic skits, TikTok influencers possess the uncanny ability to create viral trends that captivate millions of viewers worldwide.

#3 Twitch

Twitch is the ideal virtual space where influencers immerse themselves in the world of live streaming. Initially known for its gaming community, Twitch has evolved to encompass a wide range of interests, from music and art to cooking and fitness. Influencers on Twitch can engage with their audience in real time, fostering a unique sense of connection and interactivity.

#4 Twitter

In a world of brevity, Twitter thrives as the ultimate microblogging platform. With a limited character count, influencers on Twitter harness the power of concise and impactful messages. Whether it’s sharing timely news, engaging in lively discussions, or sparking viral debates, Twitter influencers have a knack for condensing their thoughts into captivating snippets that leave a lasting impression.

#5 YouTube

YouTube is a space where influencers can become creators of their own shows. This video-sharing platform offers a diverse array of content, ranging from educational tutorials to comedic sketches, heartfelt vlogs, to in-depth analyses. With their storytelling prowess, compelling narratives, and charismatic personalities, YouTubers create a hook that keeps their audiences returning for more.

#6 LinkedIn

When it comes to professional networking, LinkedIn stands tall and apart. As a platform geared towards career development, influencers on LinkedIn share valuable insights, industry knowledge, and thought-provoking content to drive engagement and increase their followers.

How Influencers & Their Content Differs on These Six Platforms

Each social media platform offers a distinct focus and content style for influencers to engage with their audience effectively:

Influencer Channels	Influencer Focus	Key Content Features
1. Instagram	Visually appealing content showcasing niche (e.g., fashion)	Curated feeds, stunning photos/videos, aesthetics
2. TikTok	Short-form, attention-grabbing videos	Dance challenges, comedy skits, viral trends
3. Twitch	Live streaming with real-time interactions	Gaming, art, talk shows, community engagement
4. Twitter	Concise and impactful messaging	Trending topics, discussions, news updates
5. YouTube	– Long-form video – Short-form video	Vlogs, tutorials, product reviews, storytelling
6. LinkedIn	Professional insights and knowledge sharing	Career development, leadership, industry trends

Leveraging a Robust Influencer Marketing Strategy for These Platforms

#1 Instagram

To create an effective influencer strategy for Instagram, it’s crucial to:

• Identify relevant influencers with high engagement rates and build strong relationships with them
• Encourage influencers to craft compelling stories and leverage Instagram’s visual appeal to captivate your audience
• Regularly track and analyse campaign performance to optimise your strategy

#2 TikTok

Influencer channels like TikTok require advertisers to embrace authenticity and capitalise on the platform’s unique features. Plus, advertisers should:

• Collaborate with influencers who create relatable and entertaining content that resonates with their target audience
• Embrace TikTok trends and challenges to engage the platform’s community
• Stay updated on TikTok’s Discover page to align with emerging trends and opportunities for increased reach and engagement
• Encourage influencers to leverage popular sounds, effects, and editing techniques to enhance their content

#3 Twitch

When creating a strategy for Twitch, it’s essential to:

• Collaborate with influencers who can provide interactive and entertaining live-streaming experiences
• Encourage influencers to involve their audience through real-time chats and interactive features
• Sponsor gaming tournaments, creative sessions, or charity streams with influencers to boost brand visibility
• Leverage influencer-hosted giveaways or promotions to drive engagement and reach

#4 Twitter

Creating a strategy for Twitter involves:

• Engaging with influencers by participating in relevant conversations and retweeting their content
• Encouraging influencers to share your brand’s content or provide endorsements
• Collaborating on Twitter chats or live Q&A sessions with influencers to boost engagement
• Leveraging Twitter’s trending hashtags and topics to increase visibility 
• Monitoring analytics to identify the most effective influencer collaborations

#5 YouTube

To maximise the impact on influencer channels like YouTube, advertisers should:

• Seek influencers with a substantial subscriber base and high video engagement
• Encourage influencers to provide product reviews, tutorials, or behind-the-scenes glimpses
• Optimise video titles, descriptions, and tags to enhance searchability and discoverability

#6 LinkedIn

Developing a robust LinkedIn strategy involves:

• Collaborating with influencers on informative articles, webinars, or LinkedIn Live sessions
• Encouraging influencers to share your brand’s content and provide professional endorsements
• Participating in relevant LinkedIn groups and engaging with influencers’ content to build connections
• Leveraging LinkedIn’s Pulse platform to publish insightful articles and position your brand as a leader

Working With M&C Saatchi Performance

Building a loyal base on influencer channels requires the right skills and expertise. Every brand can benefit from influencer marketing, regardless of niche and size. Partner with our agency to leverage a host of influencer marketing services, such as:

• Product placements
• Talent management & contracting
• Creative strategy
• Audience research
• Customer journey
• Measurement solutions & reporting

At M&C Saatchi Performance, we have a dedicated team that understands how to execute authentic influencer campaigns and drive results that speak for themselves. Contact us to know more about our influencer marketing services.