Jimmy Choo’s 24:7 Street Style

This is cool. Jimmy Choo have ventured into the realms of crowd-sourcing, with a touch of the class that we’d come to expect from the brand.

Their new ‘Street Style’ microsite encourages photographers and fans to upload images of themselves looking their finest, furnished in Jimmy Choo garms. It’s international, with shots uploaded from around the world. The site is curated to ensure quality, and the result is; we think, worth seeing: [Go]

Users can also feed into the site via Instagram, by using the hashtag #choo247. And the site comes complete with an archive of celebs wearing the shoes, and upcoming events to boot. Photographer Eddie Newton helped to launch the site: [Watch]. Chic.