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Daniel Rosen appointed Senior Vice President of Global Operations

We are pleased to announce that Daniel Rosen has officially joined us in the newly created role of Senior Vice President of Global Operations.

As discussed in an interview with Campaign magazine, Daniel’s focus will be on helping the agency by ensuring that we’re harnessing the amazing skills and knowledge across our ten offices. This will build on the foundations already in place, ensuring the delivery of world class work for our clients, retaining and recruiting the best talent alongside ensuring that our data capabilities remain market leading.

As we head into our second decade as the world’s leading mobile-first digital marketing agency, we felt there was more we could do with our global scale which would benefit our clients and hugely talented teams. Reporting directly into James Hilton, our Global CEO, Daniel will work closely with our regional teams to put processes and tools in place and nurture capabilities that will help form the bedrock of our future growth.

Daniel brings with him a wealth of digital expertise, joining us from O2 owner Telefonica, where he was Global Director of Advertising. Beyond this role, Daniel has worked at WPP agency Joule as Global CEO and founder and Head AKQA’s Global Mobile Practice which during his tenure, received over 50 mobile creative awards for brands including Nike, Heineken and Volkswagen.

Daniel Rosen commented: “I’m hugely excited to be joining M&C Saatchi Performance. Anyone involved in our industry will be aware of the great work they’ve produced and continue to create as well as the enviable reputation that they’ve deservedly built up over the years. So, when the opportunity came along to work alongside such an incredibly talented team at such an exciting time it really wasn’t a difficult decision!”

James Hilton said: “We are really pleased to welcome Daniel to M&C Saatchi Performance. His rich expertise and experience will really help to take our performance agency into its next decade in mobile and build upon the foundations we have built across our offices over the past ten years. To share our knowledge globally will not only benefit our clients, but our staff too, equipping them to grow and develop alongside us.”

If you would like to find out more about this story or more, then don’t hesitate to get in touch.