Our Associate Director of Media, Anika Maini, was recognised by The Drum as one of the Top 50 women in US creative roles. The Drum‘s 50 Under 30 US list recognises the top 50 women currently working in the industry, celebrating their high achievement and continuously emerging talent.
Anika has helped to establish three global offices and managed diverse teams of media experts across two continents for M&C Saatchi Performance. She now leads the agency’s media team, executing mobile campaigns for clients including industry leaders like Audible, FuboTV, and DraftKings. In addition, she is a key player in tackling ad fraud for the agency, creating strategies based on monitoring suspicious activities in real-time for app-install campaigns. She also works with clients on internal attribution setting strategies.
Throughout her time at M&C Saatchi Performance and the industry overall, Anika has constantly pushed herself to grow, adapt, and innovate, leading to gains in revenue, efficiency and insight for her teams and the our performance marketing agency.
If you’d like to hear more about what we deliver, get in touch today.
