Recent legalization and tech changes in the USA in relation to online sports betting has led to rapid growth, particularly on web and app where 86% of bets were placed in 2021. In this report, written in partnership with AppsFlyer, we look into online sports betting trends and data as well as marketing insights to help performance marketers run successful campaigns in 2022.

In this report you will find:

• The latest industry data for market sizing, persona creation, and media planning
• Media planning insights specific to online sports betting
• The latest digital marketing trends affecting online sports betting, including the effects of iOS 14+