Report: Report: India e-commerce trends 2021
Discover the key changes in Indian ecommerce
Download NowIn 2020, the adoption of digital commerce was accelerated by multiple years in only a few months. Taking a closer look at the Indian market, the e-commerce sector has grown exponentially with new adopters expected to continue shopping online also post Covid-19.
Since the lockdown restrictions were lifted, many working professionals moved to their hometowns from metros leading to increased demand especially for online shopping and food deliveries in Tier-2,3 towns. At the same time, the demographic composition among shoppers also changed with older population and low-income segments contributing to the rise in e-commerce.