Ending 2025 On A High-note with Our Wins at Campaign Asia’s Agency of the Year Awards 2025
Throughout the year, our teams across APAC, Southeast Asia, and South Asia strive to aim for and overdeliver for our clients. We continuously upgrade our systems, enable our teams to stay sharp and up to date with the latest industry tools and technologies, and keep improving the quality of our service. Along the way, we strengthen partnerships across markets to ensure our clients have access to the right inventory and resources at efficient costs and with optimum impact.
This year, as AI and innovations continued to reshape the industry, our teams were prepared to adapt, test, and lead with performance at the core.
It was that focus that was reflected in our recognition at the Campaign Asia Agency of the Year Awards 2025, where we, M+C Saatchi Performance, were honoured with two significant wins across South Asia and Southeast Asia.
Gold For South Asia Specialist Agency of the Year 2025
The Specialist Agency of the Year category recognises specialist units within agencies across disciplines, including areas such as performance marketing, mobile marketing, and other focused capabilities.
Winning Gold for Specialist Agency of the Year in South Asia is an important milestone for our teams across the region. The award recognises agencies that show excellence in their chosen specialism through innovation, consistency, and measurable outcomes for clients.
Over the past year, our South Asia team has focused on combining data-led media planning, deep platform expertise across Meta, Google, TikTok and YouTube, and creative intelligence that supports both performance and brand growth. From scaling high-growth digital businesses to driving efficiency for established brands, the recognition has reflected the strength of our specialist approach in an increasingly competitive market, and we couldn’t be prouder.
Silver For Southeast Asia Best Agency–Client Partnership of the Year 2025 with Grab
We were also awarded a Silver win for Best Agency–Client Partnership of the Year in Southeast Asia, in recognition of our ongoing partnership with Grab.
The Southeast Asia Agency–Marketer Partnership of the Year category recognizes regional or local partnerships that have delivered outstanding work and sustainable ROI between an agency and a client.
Vaibhav Chopra
Client Partner, M+C Saatchi Performance
“In a client-agency relationship, it can never be only about the work. Being good at what you do is the entry ticket, but being reliable, trustworthy and willing to push the boundary is what truly strengthens the partnership. The goal is always to be seen as an extension of Grab’s paid media team. Proud to bring this award home together with Grab, a reflection of what genuine partnership can achieve.”
Winning Silver in this category reflects the depth and impact of our partnership with Grab, which has been built and strengthened over time across multiple Southeast Asian markets. Beyond individual campaigns, the relationship is rooted in shared goals, consistent collaboration, and a focus on driving measurable business results.
Together with Grab, our teams have worked closely to improve marketing effectiveness, scale performance efficiently, and continually test and optimize through data, experimentation, and creative thinking. This recognition highlights the value of a partnership that prioritizes long-term growth, accountability, and sustained impact.
These wins mark another step forward for M+C Saatchi Performance across South Asia and Southeast Asia. They reflect the dedication of our teams and the confidence our clients place in us to help drive impactful growth. We look forward to building on this momentum in the year ahead.
